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Tag : Fifty Acres

The winning combination of earned media and government relations for NFPs

Hannah Janetzki, Tuesday, 21st February 2023 - 
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Hannah Janetzki explains why not for profits shouldn’t underestimate an integrated communications and government engagement strategy in 2023.  Leveraging earned …

The role of strategic communication in driving trust for NFPs

Hannah Janetzki, Monday, 21st November 2022 - 
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Trust underpins the public’s connection with not for profits (NFPs) and charities. A strong, trusting relationship encourages funding and community support, increasing…

The Rising Role of Data in PR

Madi Holloway, Monday, 8th August 2022 - 
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It’s time to put data in the driving seat in public relations, to ensure strategies are truly insight-driven and performance is properly measured. We live in a data-driven…

Prepare for the federal budget cycle: Creating your winning government engagement strategy

Danielle Kutchel, Thursday, 30th June 2022 - 
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With a wealth of experience in government relations, founder and CEO of Fifty Acres Jo Scard shares her key ingredients for a winning government engagement strategy. Whilst…

We’ve got the budget: now what?

Danielle Kutchel, Wednesday, 30th March 2022 - 
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With years of political and public relations experience, the founder and CEO of Fifty Acres, Jo Scard, breaks down what this year’s budget means for the for-purpose sector…

Multicultural media is a strong engagement lever, not a gimmick

Lex La Sala, Thursday, 24th March 2022 - 
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Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes at a cost. In the land of public relations,…

How to lose audiences and frustrate people: Why avoiding toxic positivity is crucial

Lex La Sala, Thursday, 24th February 2022 - 
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Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest and extreme exhaustion, she says …

Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 - 
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In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles…

Back to basics: Simple communications in a confusing climate

Lex La Sala, Thursday, 26th August 2021 - 
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In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent…

Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 - 
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Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who…

Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 - 
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We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips…

Embracing change, for-good: Government engagement in the post-pandemic recovery period

Jo Scard, Thursday, 22nd April 2021 - 
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Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders.  Just…

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