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The winning combination of earned media and government relations for NFPs

Hannah Janetzki, Tuesday, 21st February 2023 - Hannah Janetzki explains why not for profits shouldn’t underestimate an integrated communications and government engagement strategy in 2023. Leveraging earned media and engaging…

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The role of strategic communication in driving trust for NFPs

Hannah Janetzki, Monday, 21st November 2022 - Trust underpins the public’s connection with not for profits (NFPs) and charities. A strong, trusting relationship encourages funding and community support, increasing the organisation’s…

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The Rising Role of Data in PR

Madi Holloway, Monday, 8th August 2022 - It’s time to put data in the driving seat in public relations, to ensure strategies are truly insight-driven and performance is properly measured. We live in a data-driven world,…

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Prepare for the federal budget cycle: Creating your winning government engagement strategy

Danielle Kutchel, Thursday, 30th June 2022 - With a wealth of experience in government relations, founder and CEO of Fifty Acres Jo Scard shares her key ingredients for a winning government engagement strategy. Whilst the federal…

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We’ve got the budget: now what?

Danielle Kutchel, Wednesday, 30th March 2022 - With years of political and public relations experience, the founder and CEO of Fifty Acres, Jo Scard, breaks down what this year’s budget means for the for-purpose sector and why …

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Multicultural media is a strong engagement lever, not a gimmick

Lex La Sala, Thursday, 24th March 2022 - Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes at a cost. In the land of public relations, everybody…

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How to lose audiences and frustrate people: Why avoiding toxic positivity is crucial

Lex La Sala, Thursday, 24th February 2022 - Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest and extreme exhaustion, she says it’s important…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 - In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles of a PR crisis…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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Back to basics: Simple communications in a confusing climate

Lex La Sala, Thursday, 26th August 2021 - In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent messaging,…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 - Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 - We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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Embracing change, for-good: Government engagement in the post-pandemic recovery period

Jo Scard, Thursday, 22nd April 2021 - Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders. Just shy of five…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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