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Tag : Fifty Acres

Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 -  In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles of a PR crisis

Back to basics: Simple communications in a confusing climate

Jo Scard, Thursday, 26th August 2021 -  In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent messaging,

Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 -  Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should

Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 -  We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks

Embracing change, for-good: Government engagement in the post-pandemic recovery period

Jo Scard, Thursday, 22nd April 2021 -  Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders.  Just shy of five

Protesting for change: Why purpose-driven brands need to show up in the spaces that matter

Jo Scard, Thursday, 25th March 2021 -  In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how.  People have been taking

How to craft a powerful advocacy message

Jo Scard, Tuesday, 23rd February 2021 -  Jo Scard shares insights on crafting an effective advocacy message to cut through the noise of 2021 – what is possibly an election year.  2021 is shaping up to likely be an election year.

Government communications in 2021 – Preparing for a political playground

Jo Scard, Thursday, 28th January 2021 -  Jo Scard shares some quick and effective tips for engaging and influencing the government in 2021 and showcases how her team at Fifty Acres is taking advantage of the dints 2020 left

Disrupting a COVID-normal world and bracing for 2021: How do we ensure we are heard?

Jo Scard, Thursday, 17th December 2020 -  Jo Scard discusses what breaking through in a fatigued climate will look like for not for profits and purpose-driven brands in 2021. You have heard it before – we are living in unprecedented

Rethink and refresh: What government engagement looks like in 2021

Jo Scard, Thursday, 26th November 2020 -  Jo Scard shares some key insights into successful government engagement, strategic communications and public relations as we end a challenging year.  The extraordinary events

Setting your 2020 vision for government engagement – a checklist

Andrew Blyberg, Thursday, 16th January 2020 -  As we kick off a new year, Andrew Blyberg from Fifty Acres looks ahead to the federal budget and shares a checklist to help not for profits craft a clear vision for 2020. Many organisations

It’s almost the holidays!

Jo Scard, Thursday, 21st November 2019 -  What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December and January? Jo Scard from Fifty Acres shares
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