Civil Voices
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD

Tag : Marketing

NFPs To Learn Art of Online Storytelling

Wendy Williams, Wednesday, 19th April 2017 -  Honest and authentic storytelling is the key to engagement, according to social media expert Nick Bowditch who is set to give the keynote speech at a free event helping not for profits

How to Nail a Rebrand from the Get-Go

Staff Reporter, Wednesday, 22nd February 2017 -  Rebranding an organisation is a mammoth but worthwhile task, writes marketing and community engagement expert Marissa Brown. Marissa is general manager, marketing and community

What Is a For-Purpose Brand Identity?

Staff Reporter, Monday, 13th February 2017 -  Michael McGann from skydesign discusses for-purpose brand identity. Contact Michael to find out how skydesign can help you to realise and communicate your brand’s identity.

Social Impact Reporting and Marketing: A Hazy Divide?

Alan Kay, Wednesday, 10th August 2016 -  Social impact reporting should not only be a marketing exercise, writes Alan Kay coordinator of the UK’s Social Audit Network.
“Marketing is manipulation and deceit. It tries

Disclosure Does Not Equal Donations

Ellie Cooper, Thursday, 11th February 2016 -  The Australian public is more motivated to donate to a charity that communicates its intention to do good work through brand marketing, rather than to charities that discloses proof…

Changemaker

A Dogged Approach

Staff Reporter, Monday, 8th February 2016 -  Andrew Sabatino has a lot of achievements to hang his hat on. The fundraising and Not for Profit marketing expert has helped Guide Dogs be consistently recognised as the most trusted

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Your NFP Content Strategy in One Sentence

Xavier Smerdon, Thursday, 25th June 2015 -  Marketing has seen more changes in the last five years than in the last 50 years, and Not for Profit leaders are struggling with “digital distress”, writes digital marketing

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To Win the Marketplace, Win the Workplace First

Lina Caneva, Thursday, 21st May 2015 -  Inspiring NFP workers to strive for results whilst instilling in them a sense of purpose and meaning is essential if management is to foster a culture of growth, writes digital marketing

Event Marketing for NFPs – Free Whitepaper

Lina Caneva, Thursday, 19th March 2015 -  Pro Bono Australia has teamed up with global ticketing and events marketplace, Eventbrite, to produce a free whitepaper outlining best practice for Not for Profit event marketing.…

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How Do You Develop a Great CSR Program?

Lina Caneva, Wednesday, 11th March 2015 -  Corporate Social Responsibility can become a source of tremendous social progress also works to boost the profile and reputation of the company that chooses the right social problem

Not for Profits Should Deliver CSR Messages: Report

Lina Caneva, Wednesday, 19th November 2014 -  Beneficiaries of Corporate Social Responsibility programs and Not for Profits are the preferred voices for consumers to hear from when companies deliver CSR communications, according…
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