Dumbo Feather
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Tag : Marketing

Thongs, Boardshorts and Memes

Jo Scard, Tuesday, 29th January 2019 -  Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress code talk. As most of the country heads back to

Predictions for 2019: Social Media

Richenda Vermeulen, Tuesday, 22nd January 2019 -  Richenda Vermeulen offers five social media predictions for not for profits in 2019, as part of a series of 2019 predictions from leading experts across the social sector. Happy January!

A ‘Helping Hand’ for NFP Branding

Wendy Williams, Thursday, 17th May 2018 -  Not for profits are being given the chance to win a complete re-brand worth more than $6,500. To celebrate turning one, boutique design studio Your One and Only is running a competition

What Marketers Can Do to Raise the Bar for NFPs

Contributor, Tuesday, 6th February 2018 -  Not for profits can reap big from a solid marketing strategy. Here are five strategies that you can apply to raise the bar. Not-for-profit organisations (NFPs) pursue various causes

NFPs To Learn Art of Online Storytelling

Wendy Williams, Wednesday, 19th April 2017 -  Honest and authentic storytelling is the key to engagement, according to social media expert Nick Bowditch who is set to give the keynote speech at a free event helping not for profits

How to Nail a Rebrand from the Get-Go

Staff Reporter, Wednesday, 22nd February 2017 -  Rebranding an organisation is a mammoth but worthwhile task, writes marketing and community engagement expert Marissa Brown. Marissa is general manager, marketing and community

What Is a For-Purpose Brand Identity?

Staff Reporter, Monday, 13th February 2017 -  Michael McGann from skydesign discusses for-purpose brand identity. Contact Michael to find out how skydesign can help you to realise and communicate your brand’s identity. At

Social Impact Reporting and Marketing: A Hazy Divide?

Alan Kay, Wednesday, 10th August 2016 -  Social impact reporting should not only be a marketing exercise, writes Alan Kay coordinator of the UK’s Social Audit Network.
“Marketing is manipulation and deceit. It tries to

Disclosure Does Not Equal Donations

Ellie Cooper, Thursday, 11th February 2016 -  The Australian public is more motivated to donate to a charity that communicates its intention to do good work through brand marketing, rather than to charities that discloses proof…

Changemaker

A Dogged Approach

Staff Reporter, Monday, 8th February 2016 -  Andrew Sabatino has a lot of achievements to hang his hat on. The fundraising and Not for Profit marketing expert has helped Guide Dogs be consistently recognised as the most trusted

Hot Topic

Your NFP Content Strategy in One Sentence

Xavier Smerdon, Thursday, 25th June 2015 -  Marketing has seen more changes in the last five years than in the last 50 years, and Not for Profit leaders are struggling with “digital distress”, writes digital marketing
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