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Tag : Marketing

A ‘Helping Hand’ for NFP Branding

Wendy Williams, Thursday, 17th May 2018 -  Not for profits are being given the chance to win a complete re-brand worth more than $6,500. To celebrate turning one, boutique design studio Your One and Only is running a competition

What Marketers Can Do to Raise the Bar for NFPs

Contributor, Tuesday, 6th February 2018 -  Not for profits can reap big from a solid marketing strategy. Here are five strategies that you can apply to raise the bar. Not-for-profit organisations (NFPs) pursue various causes

NFPs To Learn Art of Online Storytelling

Wendy Williams, Wednesday, 19th April 2017 -  Honest and authentic storytelling is the key to engagement, according to social media expert Nick Bowditch who is set to give the keynote speech at a free event helping not for profits

How to Nail a Rebrand from the Get-Go

Staff Reporter, Wednesday, 22nd February 2017 -  Rebranding an organisation is a mammoth but worthwhile task, writes marketing and community engagement expert Marissa Brown. Marissa is general manager, marketing and community

What Is a For-Purpose Brand Identity?

Staff Reporter, Monday, 13th February 2017 -  Michael McGann from skydesign discusses for-purpose brand identity. Contact Michael to find out how skydesign can help you to realise and communicate your brand’s identity.

Social Impact Reporting and Marketing: A Hazy Divide?

Alan Kay, Wednesday, 10th August 2016 -  Social impact reporting should not only be a marketing exercise, writes Alan Kay coordinator of the UK’s Social Audit Network.
“Marketing is manipulation and deceit. It tries

Disclosure Does Not Equal Donations

Ellie Cooper, Thursday, 11th February 2016 -  The Australian public is more motivated to donate to a charity that communicates its intention to do good work through brand marketing, rather than to charities that discloses proof…

Changemaker

A Dogged Approach

Staff Reporter, Monday, 8th February 2016 -  Andrew Sabatino has a lot of achievements to hang his hat on. The fundraising and Not for Profit marketing expert has helped Guide Dogs be consistently recognised as the most trusted

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Your NFP Content Strategy in One Sentence

Xavier Smerdon, Thursday, 25th June 2015 -  Marketing has seen more changes in the last five years than in the last 50 years, and Not for Profit leaders are struggling with “digital distress”, writes digital marketing

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To Win the Marketplace, Win the Workplace First

Lina Caneva, Thursday, 21st May 2015 -  Inspiring NFP workers to strive for results whilst instilling in them a sense of purpose and meaning is essential if management is to foster a culture of growth, writes digital marketing

Event Marketing for NFPs – Free Whitepaper

Lina Caneva, Thursday, 19th March 2015 -  Pro Bono Australia has teamed up with global ticketing and events marketplace, Eventbrite, to produce a free whitepaper outlining best practice for Not for Profit event marketing.…
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