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Online Fundraising Up – NFP Benchmark Study

Staff Reporter, Thursday, 10th April 2014 - Monthly online giving to Not for Profits is up by 25 per cent with emails now accounting for one third of a charity’s online fundraising, according to an extensive benchmarking…

Charity Marketing Out of Sync – Report

Staff Reporter, Thursday, 27th March 2014 - A new report shows that Australian charity marketing spend does not match with the media channels customers nominate as the most effective for the acquisition and retention of donors.…

Creative Storytelling Key to Social Media Success

Staff Reporter, Wednesday, 26th February 2014 - Despite a massive increase in the number of companies using social media to communicate their efforts around sustainability and corporate social responsibility, quantity hasn’t…

Hot Topic

Four Digital Things To Do in 2014 to Avoid Being Left Behind

Staff Reporter, Thursday, 16th January 2014 - Charles Cunningham. Paull Young. Charles Cunningham, Senior Strategist at digital agency ntegrity, speaks to Paull Young, Director of digital at US-based charity: water, about…

Analysis

What’s Leading Fundraising Practice & Innovation Worldwide?

Staff Reporter, Tuesday, 22nd October 2013 - Multichannel marketing, mobile donations and impact investment are proving a success for European Not for Profits, writes World Vision Australia Digital Channels Manager Stephen…

Spotlight

Pyjamas for Purpose

Staff Reporter, Wednesday, 2nd October 2013 - In this week’s Spotlight on Social Enterprise, Nadia Boyce investigates a trendy new social enterprise spruiking pyjamas to support those sleeping rough on our streets. …

Hot Topic

Top Tips to Protect A Not for Profit’s Brand

Staff Reporter, Thursday, 23rd May 2013 - Often the most important asset of a Not for Profit is its brand which not only includes the public’s perception but trade names, domain names, logos and trademarks. NFP Management…

Charity Rebrand a Winner

Staff Reporter, Thursday, 18th April 2013 -
Picture: The Benevolent Society A move to rebrand Australia’s oldest charity, the Benevolent Society, as part of its 200th anniversary celebrations, has received international…

NFPs Must Market Themselves Better: Dream Employers Survey

Staff Reporter, Thursday, 22nd September 2011 - Not for Profit organisations need to forge stronger links between HR and marketing to become more people’s dream employers, according to Insync Surveys…

Opinion

Taking Bequest Marketing Seriously…A Guide for Complacent Chief Executives

Staff Reporter, Tuesday, 22nd February 2011 - As a keynote speaker at this week’s Fundraising Institute Australia’s 34th International Conference in Melbourne, international fundraising expert Stephen Pidgeon…

Marketing Strategies Can Benefit Volunteer Recruitment

Staff Reporter, Thursday, 3rd February 2011 - Volunteer-involving-organisations should use marketing strategies to recruit more suitable volunteers according to a Sydney academic. The suggestion is made in a newly published…

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