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The 2010 NFP Tagline Report

Staff Reporter, Thursday, 16th December 2010 -  A majority (72%) of charities rate their organisational taglines poorly, or don’t have one at all, according to the world-wide 2010 Nonprofit Tagline Report. The report found…

Consumer Demand for Cause-Marketing & CSR Initiatives

Staff Reporter, Thursday, 16th December 2010 -  Two new public opinion surveys in the US indicate that consumers want companies to engage in cause-marketing and CSR initiatives, and offers some interesting insights for charities…

Study Investigates Compassion Fatigue

Staff Reporter, Wednesday, 15th December 2010 -  A University of Queensland Business School study is set to explore ‘compassion fatigue’ and discover why people become numb to the marketing efforts of Not for Profit…

Best Practice in Not for Profit Taglines

Staff Reporter, Wednesday, 29th September 2010 -  Voting is open in the 3rd Annual Getting Attention Nonprofit Tagline Awards. Now in their third year the awards, the awards recognise the best Not for Profit taglines across 16 categories…

NFP Marketing Plan Template

Staff Reporter, Wednesday, 24th March 2010 -  US publisher and blogger Nancy Schwartz has produced a ready-to-use Not for Profit marketing plan template in response to time-poor charities not knowing where or how to start. The…

Taglines – The Full Report

Staff Reporter, Monday, 23rd November 2009 -  The award organisers have released the 2009 Nonprofit Tagline Report based on this year’s US entries and features a directory of over 2,500 Not for Profit tagline examples…
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