Salary Survey 2018
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  |  Finance, Leadership

Taglines – The Full Report


Monday, 23rd November 2009 at 4:33 pm
Staff Reporter
Get the full report on how to maximise your organisations tagline.

Monday, 23rd November 2009
at 4:33 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Taglines – The Full Report
Monday, 23rd November 2009 at 4:33 pm

The award organisers have released the 2009 Nonprofit Tagline Report based on this year’s US entries and features a directory of over 2,500 Not for Profit tagline examples to help organisations brainstorm their own tagline.

 

The 2009 Report provides what the publishers describe as everything an organisation needs to jump start its tagline development process:

·  Why a Nonprofit’s Name Isn’t Enough

·  How a Strong Tagline Benefits Your Organization – Useful for developing support among colleagues and leadership

·  The 10 Have-Tos for Successful Taglines

·  Using Words that Work

·  The 7 Deadly Sins, 9 Snores and 5 Best Ways to Antagonize Your Audience  – What not to do

·  Research, Create, Revise, Test, Repeat – The right steps to take to craft a potent tagline.

 

Getting Attention publisher Nancy Schwartz says a Not for Profit organisation’s tagline is, next to its name, the marketing message most frequently heard, and the easiest and most effective way to convey its brand. 

 

Schwartz says a strong tagline complements an organisation’s name to convey its unique value or impact with personality, passion and commitment. 

 

She warns that organisations that fail to make the most of their taglines are basically throwing that opportunity away. 

 

She says one highly-effective  tagline model (and one of the 13 US winners of the 2009 tagline awards) is  Because the earth needs a good lawyer from Earthjustice. 

 

Schwartz says Earthjustice capitalizes on what people do understand — that a lawyer protects rights — and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humour. 

 

She says if your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection.

 

The free report can be downloaded at  www.gettingattention.org

 




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

What Marketers Can Do to Raise the Bar for NFPs

Contributor

Tuesday, 6th February 2018 at 8:42 am

NFPs To Learn Art of Online Storytelling

Wendy Williams

Wednesday, 19th April 2017 at 4:37 pm

How to Nail a Rebrand from the Get-Go

Staff Reporter

Wednesday, 22nd February 2017 at 4:00 pm

What Is a For-Purpose Brand Identity?

Staff Reporter

Monday, 13th February 2017 at 4:22 pm

POPULAR

Motivating Factors Protect Against Negative Stress

Wendy Williams

Thursday, 5th April 2018 at 9:34 am

Greens Call for Universal Basic Income

Luke Michael

Thursday, 5th April 2018 at 9:03 am

Animal Shelter Loses Charity Status

Wendy Williams

Wednesday, 11th April 2018 at 5:20 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Salary Survey 2018
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!