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Tag : Campaign

“Reach Out Central” – NFP Plays Serious Internet Game

Staff Reporter, Monday, 8th October 2007 -  The Inspire Foundation’s ‘Reach Out’ mental health website for young people has launched a sophisticated ‘live’ Internet game with a serious…

Asthma Foundation Takes On Viral Marketing Campaign

Staff Reporter, Monday, 24th September 2007 -  The Asthma Foundation of NSW has made a radical departure from its usual annual Asthma Week campaign – employing an innovative viral campaign to grab its target audience. Described…

‘Include a Charity’ Campaign

Staff Reporter, Monday, 18th December 2006 -  Four major charities have created a new campaign to highlight the importance of updating a Will and including a bequest to charity. The Cancer Council has joined forces with the Australian…

Comic Relief Takes New Direction

Staff Reporter, Monday, 20th November 2006 -  Australia’s so called funniest Not for Profit organisation has a new logo and a new direction – an interactive website that aims to encourage more people to get involved in the cause.…

Make Poverty History Report Targets G-20

Staff Reporter, Monday, 20th November 2006 -  The G-20 Forum hosted in Melbourne recently turned the spotlight on foreign aid and brought out community activism in all shapes and sizes. The Not for Profit sector took a leading…

New Matilda – Human Rights Campaign

Staff Reporter, Thursday, 24th August 2006 -  Australia is the only western country without a national human rights act or equivalent but a recently formed organisation called New Matilda has launched a campaign to change that.…

When A Winter Appeal Gets Burned

Staff Reporter, Monday, 19th June 2006 -  Anglicare Victoria has spent the last few weeks apologising and regrouping after an unexpected and disastrous response to its Winter Appeal Campaign called “Final Notice”. So are…

Home-Based Workers Campaign Guide

Staff Reporter, Monday, 13th September 2004 -  Home-based workers or ‘outworkers’ are some of the most vulnerable and poorest workers in the world today according to the Brotherhood of St. Laurence. As part of an ongoing bid to…
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