Comic Relief Takes New Direction
20 November 2006 at 1:21 pm
Australia’s so called funniest Not for Profit organisation has a new logo and a new direction – an interactive website that aims to encourage more people to get involved in the cause.
COMIC RELIEF AUSTRALIA – an independent incarnation of the UK’s high profile aid organisation – which raises funds to provide assistance to socially and economically disadvantaged people has unveiled a new “corporate insignia” and a totally refurbished website.
Comic Relief Australia now has the tag line “Laughing Matters”
Peter Sprott, Comic Relief Australia’s Chief Executive Officer says the new branding captures the spirit of Comic Relief Australia.
He says the ‘Laughing Matters’ headlines their philosophy to bring happiness and laughter to people’s lives through comedy and fun, but also to deal with the serious business of providing targeted financial support for many of the most disadvantaged people in the country.
Sprott says that in a first for Australian Not for Profit organisations, the new-look website incorporates video streaming technology, to enable visitors to watch web videos.
He says this leading edge facility demonstrates how charity organisations are embracing technology as a means of connecting with donors and the general public.
Visitors to www.comicrelief.org.au can subscribe to view web videos, receive regular e-newsletters, view official merchandise and make tax-deductible donations, all with the single click of a mouse.
A ‘How You Can Help’ section encourages people to become advocates for the Comic Relief cause, by providing tools & ideas on how to ‘FUNdraise,’ and information on all upcoming Comic Relief events.
Sprott says the website is not just another means of passing around the hat for donations; it empowers the public to become actively involved in resolving the plight of the disadvantaged.
The interactive nature of the website also allows submissions to its comedy pages, with videos, jokes, comedy quotes and links to other comedic websites.
Comic Relief was established in 1985 in the UK by comedians and uses humour and entertainment as an inclusive means to communicate messages and highlight causes.
Comic Relief Australia has already provided substantial funding commitments to 31 Australian community and charitable groups.
Comic Relief says its ‘Golden Dollar Promise’ is a genuine and deliberate means of ensuring that every cent of every dollar donated by the public goes towards the relief of poverty, and social or economic injustice in Australia or overseas. The operating costs of Comic Relief Australia are covered by its corporate partners, including ANZ and the Seven Network.