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Tag : Fifty Acres

The winning combination of earned media and government relations for NFPs

Hannah Janetzki, Tuesday, 21st February 2023 -  Hannah Janetzki explains why not for profits shouldn’t underestimate an integrated communications and government engagement strategy in 2023.  Leveraging earned media and engaging…

The role of strategic communication in driving trust for NFPs

Hannah Janetzki, Monday, 21st November 2022 -  Trust underpins the public’s connection with not for profits (NFPs) and charities. A strong, trusting relationship encourages funding and community support, increasing the organisation’s…

The Rising Role of Data in PR

Madi Holloway, Monday, 8th August 2022 -  It’s time to put data in the driving seat in public relations, to ensure strategies are truly insight-driven and performance is properly measured. We live in a data-driven world,…

Prepare for the federal budget cycle: Creating your winning government engagement strategy

Danielle Kutchel, Thursday, 30th June 2022 -  With a wealth of experience in government relations, founder and CEO of Fifty Acres Jo Scard shares her key ingredients for a winning government engagement strategy. Whilst the federal…

We’ve got the budget: now what?

Danielle Kutchel, Wednesday, 30th March 2022 -  With years of political and public relations experience, the founder and CEO of Fifty Acres, Jo Scard, breaks down what this year’s budget means for the for-purpose sector and why …

Multicultural media is a strong engagement lever, not a gimmick

Lex La Sala, Thursday, 24th March 2022 -  Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes at a cost. In the land of public relations, everybody…

How to lose audiences and frustrate people: Why avoiding toxic positivity is crucial

Lex La Sala, Thursday, 24th February 2022 -  Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest and extreme exhaustion, she says it’s important…

Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 -  In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles of a PR crisis…

Back to basics: Simple communications in a confusing climate

Lex La Sala, Thursday, 26th August 2021 -  In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent messaging,…

Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 -  Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should…

Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 -  We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks…

Embracing change, for-good: Government engagement in the post-pandemic recovery period

Jo Scard, Thursday, 22nd April 2021 -  Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders.  Just shy of five…

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