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Social Connections Key to Future Online Fundraising

Xavier Smerdon, Thursday, 23rd October 2014 - The way that people donate to charities online is set to be even more influenced by their social connections and what friends are doing, according to the co-founder of a major global…

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Youtube Influencers and Charity

Lina Caneva, Thursday, 21st August 2014 - Gone are the days where an endorsement from a loved celebrity or high-rating talk show host ensured instant visibility and influence over a charity’s target demographic, …

Top Methods that Encourage Charity Giving: Research Findings

Lina Caneva, Tuesday, 19th August 2014 - New Australian research into social media in the Not for Profit sector has identified the top three methods charities employ to encourage people to give. Monash University researcher…

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NFPs Harnessing the Power of Pop Culture

Staff Reporter, Thursday, 26th June 2014 - Successful Hollywood movies with a social element, such as the recent hit A Fault in Our Stars, represents pop culture moments that can be leveraged by Not for Profits, writes digital…

The World of Business is Changing

Staff Reporter, Wednesday, 18th June 2014 - The worlds of marketing and business have changed, says James Meldrum, Founder of Wholekids, Australia’s first food B-Corporation, who looks at how to take control of an organisation’s…

Twitter Call for Aussies to Write to Asylum Seekers

Staff Reporter, Thursday, 10th April 2014 - Prominent barrister and asylum seeker advocate Julian Burnside QC has begun a letter writing campaign to asylum seekers held on Nauru and Manus Island. Burnside is using the social…

FIA Announces National ‘Do Good’ Campaign

Staff Reporter, Thursday, 27th February 2014 - The Fundraising Institute Australia (FIA) has announced plans for a major social media campaign aimed at changing how Australians think about charitable giving. FIA CEO Rob Edwards…

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Why your NFP Should be on Instagram or Not!

Staff Reporter, Thursday, 27th February 2014 - For Not for Profits the opportunity to use Instagram as part of an integrated social media strategy is crucial to reaching the youth market, maximising current digital assets and…

Creative Storytelling Key to Social Media Success

Staff Reporter, Wednesday, 26th February 2014 - Despite a massive increase in the number of companies using social media to communicate their efforts around sustainability and corporate social responsibility, quantity hasn’t…