subscribe to careers
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Events

FIA Announces National ‘Do Good’ Campaign


Thursday, 27th February 2014 at 11:50 am
Staff Reporter
The Fundraising Institute Australia (FIA) has announced plans for a major social media campaign aimed at changing how Australians think about charitable giving.

Thursday, 27th February 2014
at 11:50 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
FIA Announces National ‘Do Good’ Campaign
Thursday, 27th February 2014 at 11:50 am

The Fundraising Institute Australia (FIA) has announced plans for a major social media campaign aimed at changing how Australians think about charitable giving.

FIA CEO Rob Edwards made the announcement during the opening session of the FIA’s annual conference in Melbourne, saying the focus of the campaign will be on storytelling through social media.

Edwards described the new ‘Do Good’ campaign as an “exciting and bold new program” aimed at making the job of fundraisers across Australia easier by making consumers more aware of the value of and positive feelings from giving.

He said the FIA was currently working with a major communications agency to develop the campaign, which will be launched in May/June this year.

FIA is also in discussions with major corporate sponsors and “very high profile” celebrity ambassadors who have been “overwhelming” in their support for the concept, Edwards said.

“If it’s successful, we think it will have a profound impact on the landscape of social giving in Australia,” he said.

Edwards said Australia ranks 7th on the world giving index and 8th in the world for the level of charitable donations. “And yet we spend $20 billion a year on gambling and only $2.2 billion on supporting charitable causes.” he said.

The ‘Do Good’ campaign will aim to promote and protect professional fundraising by tapping into the emotions of existing and new givers, grow the level of overall giving across Australia, and engage people by encouraging them to share the stories about how and why they support charities and how they feel about their giving.

The campaign will be exclusively available for co-branding and leverage among FIA members.

If charities would like to find out more, they can contact the FIA members@fia.org.au or visit the FIA website.


Staff Reporter  |  Journalist  |  @ProBonoNews



Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au


Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Some thoughts on the bushfire crisis, charity and giving

Krystian Seibert

Tuesday, 21st January 2020 at 8:23 am

Bushfire response: Do Australian NFPs have a trust problem?

Richenda Vermeulen

Monday, 13th January 2020 at 5:44 pm

What are media looking for, and how can we best deliver it?

Jodie Artis

Thursday, 12th December 2019 at 7:55 am

Why corporate boards need a charity perspective

David Crosbie

Thursday, 5th December 2019 at 8:31 am

POPULAR

NDIS not yet in tune with the needs of participants

Luke Michael

Monday, 20th January 2020 at 4:46 pm

What impact will the bushfire crisis have on homelessness?

Luke Michael

Wednesday, 15th January 2020 at 4:28 pm

The rise (and scepticism) of Facebook fundraisers

Maggie Coggan

Thursday, 16th January 2020 at 8:49 am

Bushfire resources for people with disability

Contributor

Wednesday, 15th January 2020 at 4:54 pm

Subscribe to News
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!