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Olympic Sponsorship Under Public Scrutiny

Staff Reporter, Wednesday, 26th February 2014 - The corporate social responsibility reputations of some of the world’s corporate giants are under threat from association with politically-charged major sporting events.…

Hot Topic

Converting Donors after ‘Friend-raising’ Campaigns

Staff Reporter, Thursday, 20th February 2014 - PhD researcher Karen Sutherland offers her tips on what Not for Profits can do to inspire people to be ongoing supporters if they are only supporting their friends or family rather …

Hot Topic

Standing Out in the Christmas Crowd

Staff Reporter, Thursday, 19th December 2013 - Christmas is the biggest time for giving, but donors aren’t going to donate just because you ask them, writes digital expert Richenda Vermeulen, Director of ntegrity. In December,…

Snapping Selfies for Charity – Giving Tuesday

Staff Reporter, Tuesday, 3rd December 2013 - It's Giving Tuesday and the global movement is using the popularity of the “selfie” to encourage people to give to charities. People are jumping on board #GivingTuesday…

Hot Topic

What is Your Social Media Response Time?

Staff Reporter, Tuesday, 26th November 2013 - Success using social media can depend on how quickly an organisation responds to the people who are trying to interact with it. In today’s Hot Topic, PhD researcher Karen Sutherland…

Hot Topic

Should NFPs Use Interns to Manage Social Media?

Staff Reporter, Thursday, 26th September 2013 - For Not for Profits finding social media an arduous task on top of an already heavy workload, is handing over the responsibility to interns a viable solution, asks PhD researcher Karen…

Video Warns of Online Dangers for Young Jobseekers

Staff Reporter, Monday, 9th September 2013 - A short film on the perils of social media, created by brother and sister duo Samantha and Shane Asbury, is now being featured in a cyber safety campaign and includes a timely warning…

Social Media a Tough Internal Sell for NFPs

Staff Reporter, Tuesday, 27th August 2013 - While social media is now seen as a necessary communication tool, many Not for Profits struggle to get senior management and the board on-side to understand the importance of the real…

Social Media a Low Priority for ASX200

Staff Reporter, Wednesday, 7th August 2013 - New research suggests that 22% of ASX200 listed companies continue to ignore social media channels as a means of communicating Corporate Social Responsibility initiatives with…

Online Tool Integrates Pledges for Charities

Staff Reporter, Thursday, 1st August 2013 - An Australian online startup has created a free online tool to help charities connect with supporters and promote campaigns via social media. PledgeWidget is a free tool that charities…