FIT Sponsorship
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Social Media a Low Priority for ASX200


Wednesday, 7th August 2013 at 10:16 am
Staff Reporter
New research suggests that 22% of ASX200 listed companies continue to ignore social media channels as a means of communicating Corporate Social Responsibility initiatives with stakeholders.

Wednesday, 7th August 2013
at 10:16 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Social Media a Low Priority for ASX200
Wednesday, 7th August 2013 at 10:16 am

New research suggests that 22% of ASX200 listed companies continue to ignore social media channels as a means of communicating Corporate Social Responsibility initiatives with stakeholders.

The study by BRR Media in partnership with social business consultancy the Ripple Effect Group, considered the scope of the social media usage of companies listed in the ASX200 Index, which measures the performance of the 200 largest stocks on the Australian Stock Exchange.

Some 78% of ASX200 members engaged with social media channels of some sort, but advertising and recruitment were the most commonly cited purposes, with 73 and 54% of companies nominating those forms of use respectively.

Usage related to CSR communications, such as public relations (20% engagement rate), investor relations (8%) and company updates (29%) was less frequent.

Professional networking platform Linkedin was the most popular channel, with an engagement rate of 58% percent followed by Twitter on 47%.

Top sectors using social media included consumer discretionaries (73% engagement), consumer staples (64%) and IT (58%).

The Utilities and Materials sectors shied away from social media use the most, with only 17 and 22% engaged respectively.

The research follows a global study earlier this year that suggested social media was emerging as a key way for consumers to engage with CSR content.

That research, by Cone Communications and Echo Research, showed that nearly two thirds of global consumers were using social media for this purpose.

A 2012 study by consultancy Equilibrium investigated online engagement for sustainability purposes among the ASX200 also spotlighted to potential of the space for communication of CSR efforts.

The report ‘Sustainability, Social Media and the ASX200: how they engage’ highlighted the Commonwealth Bank, Origin Energy, Telstra and Coca Cola Amatil as social media success stories in the sustainability field.

“Online engagement presents a great opportunity for companies looking to communicate sustainability. Indeed, it should be a particularly powerful combination given that both are rooted in the principles of authenticity, transparency, credibility, collaboration and community,” the report said.

“There is no reason to be uninformed or inactive. Trends that shape the business landscape matter. The internet and rise of online engagement channels provide great opportunities for companies to connect with key stakeholders in exciting new ways.”

Between 2012 and 2013, 61% of the ASX200 have increased their social media activity with only 7% decreasing during that time.



FEATURED SUPPLIERS


We specialise in data solutions consulting and IT profession...

DQUBE Solutions

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

More Suppliers


YOU MAY ALSO LIKE

Business Leaders Aren’t Backing Up Their Promises on Sustainable Development Goals

Renzo Mori Junior

Monday, 8th January 2018 at 5:36 pm

Australians Express Strong Support for CSR

Luke Michael

Monday, 8th January 2018 at 2:32 pm

Warning to CEOs – CSR May Get You Fired, Study Finds

Lina Caneva

Tuesday, 24th October 2017 at 10:07 am

POPULAR

$110M Package Tackles Anxiety and Depression Among Young Australians

Wendy Williams

Tuesday, 9th January 2018 at 8:46 am

Social Enterprise Announces $500,000 Funding for Social and Affordable Housing

Luke Michael

Monday, 15th January 2018 at 11:26 am

Privatisation Poses New Challenges for NFPs Managing Their Workforce

Luke Michael

Tuesday, 9th January 2018 at 4:36 pm

White Ribbon Australia CEO Announces Retirement

Wendy Williams

Wednesday, 10th January 2018 at 5:15 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


FIT Sponsorship
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!