Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
Number of Articles:

Abby Clemence is the managing director of Infinity Sponsorship and founder of the world's first online Sponsorship University for NFPs.

Articles:

Sponsorship Predictions for 2017 – Opportunities for NFPs

Hot Topic

Abby Clemence, Thursday, 9th February 2017 -  From big data to cause alignment, sponsorship expert Abby Clemence looks at the opportunities for not-for-profit organisations to connect with the corporate world in 2017.

Transactional Versus Relationship-Based Sponsorship

Hot Topic

Abby Clemence, Thursday, 20th October 2016 -  The new rules of etiquette in successful sponsorships are all about creating a partnership, writes sponsorship expert Abby Clemence.

Using the Humble Survey to Measure Sponsorship Outcomes

Hot Topic

Abby Clemence, Thursday, 21st July 2016 -  It’s time to harness the power of the not-so-humble survey in order to become a powerhouse in measuring your sponsor's outcomes, writes sponsorship expert Abby Clemence.

State of Sponsorship in 2016 – There’s Some Good News

Analysis

Abby Clemence, Tuesday, 19th April 2016 -  Companies and brands who use charity sponsorships as a key tool in their promotional strategies are on the increase, writes sponsorship expert Abby Clemence.
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