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MEDIA, JOBS & RESOURCES for the COMMON GOOD
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Jo Scard is the founder and managing director of Fifty Acres.

Articles:

Prepare for the federal budget cycle: Creating your winning government engagement strategy

Jo Scard, Thursday, 30th June 2022 -  With a wealth of experience in government relations, founder and CEO of Fifty Acres Jo Scard shares her key ingredients for a winning government engagement strategy.

We’ve got the budget: now what?

Jo Scard, Wednesday, 30th March 2022 -  With years of political and public relations experience, the founder and CEO of Fifty Acres, Jo Scard, breaks down what this year’s budget means for the for-purpose sector and why engagement efforts must continue.

Approaching the federal budget cycle: Ending the year with a clear vision for your NFP

Jo Scard, Tuesday, 23rd November 2021 -  If this is your first time preparing a pre-budget submission or you're looking to sharpen your entry, Jo Scard, CEO and founder of Fifty Acres, has collated some handy tips to give organisations the best chance at achieving advocacy goals. 

Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 -  In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles of a PR crisis in a simple step-by-step process. 

Expect the unexpected: How to respond to crisis, before it strikes

Jo Scard, Thursday, 23rd September 2021 -  If COVID-19 has taught us anything, it’s to expect the unexpected. In this article, Jo Scard shares easy steps you can take to ensure your organisation has a bullet proof plan in place, before the unexpected happens.  

Back to basics: Simple communications in a confusing climate

Jo Scard, Thursday, 26th August 2021 -  In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent messaging, well-researched communication plans, and back-to-basics PR. 

Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 -  Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should only align with causes you’re passionate about.

Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 -  We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks to ensure you’re pulling on the right heart strings. 

Embracing change, for-good: Government engagement in the post-pandemic recovery period

Jo Scard, Thursday, 22nd April 2021 -  Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders. 

Protesting for change: Why purpose-driven brands need to show up in the spaces that matter

Jo Scard, Thursday, 25th March 2021 -  In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how. 

How to craft a powerful advocacy message

Jo Scard, Tuesday, 23rd February 2021 -  Jo Scard shares insights on crafting an effective advocacy message to cut through the noise of 2021 – what is possibly an election year. 

Government communications in 2021 – Preparing for a political playground

Jo Scard, Thursday, 28th January 2021 -  Jo Scard shares some quick and effective tips for engaging and influencing the government in 2021 and showcases how her team at Fifty Acres is taking advantage of the dints 2020 left on politics. 
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