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MEDIA, JOBS & RESOURCES for the COMMON GOOD
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Jo Scard is the founder and managing director of Fifty Acres.

Articles:

Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 -  Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should only align with causes you’re passionate about.

Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 -  We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks to ensure you’re pulling on the right heart strings. 

Embracing change, for-good: Government engagement in the post-pandemic recovery period

Jo Scard, Thursday, 22nd April 2021 -  Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders. 

Protesting for change: Why purpose-driven brands need to show up in the spaces that matter

Jo Scard, Thursday, 25th March 2021 -  In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how. 

How to craft a powerful advocacy message

Jo Scard, Tuesday, 23rd February 2021 -  Jo Scard shares insights on crafting an effective advocacy message to cut through the noise of 2021 – what is possibly an election year. 

Government communications in 2021 – Preparing for a political playground

Jo Scard, Thursday, 28th January 2021 -  Jo Scard shares some quick and effective tips for engaging and influencing the government in 2021 and showcases how her team at Fifty Acres is taking advantage of the dints 2020 left on politics. 

Disrupting a COVID-normal world and bracing for 2021: How do we ensure we are heard?

Jo Scard, Thursday, 17th December 2020 -  Jo Scard discusses what breaking through in a fatigued climate will look like for not for profits and purpose-driven brands in 2021.

Rethink and refresh: What government engagement looks like in 2021

Jo Scard, Thursday, 26th November 2020 -  Jo Scard shares some key insights into successful government engagement, strategic communications and public relations as we end a challenging year. 

It’s almost the holidays!

Jo Scard, Thursday, 21st November 2019 -  What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December and January? Jo Scard from Fifty Acres shares her advice.

Key fundraising lessons – How to get your vision and tactics aligned and maximise donor retention

Jo Scard, Thursday, 29th August 2019 -  Fifty Acres founder and CEO Jo Scard shares her top three fundraising tips.

Making your government engagement happen – The doing thing

Jo Scard, Thursday, 27th June 2019 -  Jo Scard offers advice on the “doing bits” of making your government engagement happen.
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