Jo Scard, Thursday, 24th June 2021 -
Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should only align with causes you’re passionate about.
Jo Scard, Tuesday, 25th May 2021 -
We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks to ensure you’re pulling on the right heart strings.
Jo Scard, Thursday, 28th January 2021 -
Jo Scard shares some quick and effective tips for engaging and influencing the government in 2021 and showcases how her team at Fifty Acres is taking advantage of the dints 2020 left on politics.
Jo Scard, Thursday, 21st November 2019 -
What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December and January? Jo Scard from Fifty Acres shares her advice.