Richenda Vermeulen, Monday, 6th June 2022 -
Trust is a top motivator when giving to a charity. It’s also increasingly in short supply: charities are often perceived as wasteful or inefficient. But within the broad sector this is a myth, writes ntegrity CEO Richenda Vermeulen.
Richenda Vermeulen, Monday, 31st January 2022 -
The tide has shifted away from celebrating “Australia Day”. But it has largely shifted to pretending it doesn’t exist. Is the right approach saying nothing? Well, that depends, writes Richenda Vermeulen from ntegrity.
Richenda Vermeulen, Wednesday, 28th April 2021 -
Richenda Vermeulen shares her thoughts on the now infamous milkshake video and how government departments – and not for profits – could approach a sensitive campaign like this in the future.
Richenda Vermeulen, Monday, 13th January 2020 -
Despite the influx of generosity in response to the bushfires, there is significant scepticism towards charities supporting the effort. Here, Richenda Vermeulen, founder and CEO of ntegrity, shares six essential elements not for profits need to build trust with the Australian public.
Richenda Vermeulen, Tuesday, 22nd October 2019 -
The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based marketing.
Richenda Vermeulen, Tuesday, 22nd January 2019 -
Richenda Vermeulen offers five social media predictions for not for profits in 2019, as part of a series of 2019 predictions from leading experts across the social sector.
Richenda Vermeulen, Wednesday, 28th November 2018 -
Almost a year on from the changes made to Google Grants, ntegrity CEO Richenda Vermeulen offers her tips to help not for profits run a successful account.
Richenda Vermeulen, Tuesday, 16th May 2017 -
Following Volunteer Week, Richenda Vermeulen, CEO of ntegrity, shares why profiling volunteer stories online at Vinnies has helped them achieve incredible digital results, and how they made it happen.
Richenda Vermeulen, Thursday, 6th April 2017 -
Digital strategist Richenda Vermeulen from ntegrity offers her top three tips to help you get out of the “digital service swamp” and on the road to driving real change in your not-for-profit organisation.
Richenda Vermeulen, Tuesday, 14th February 2017 -
Richenda Vermeulen, digital strategist and director of ntegrity, explains that she left the NFP world because there were no opportunities for professional growth in the digital space.
Richenda Vermeulen, Tuesday, 13th December 2016 -
Successful not for profits are focused on “digital first”. Richenda Vermeulen, director of ntegrity, explores the top-three elements of digital transformation.