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Richenda Vermeulen is the founder and CEO of ntegrity, a modern fundraising agency that works with hundreds of Australian and global not for profits and for-purpose organisations.


Charities, TikTok and the question of consent


Richenda Vermeulen, Wednesday, 8th February 2023 -  Even on the most popular or groundbreaking social media platforms, the rules around consent are just as vital as ever.

We need to talk about the shady practice of bidding on competitor brands


Richenda Vermeulen, Monday, 16th January 2023 -  Bidding on competitor brands in Google might lead to temporary benefit, but it's in no-one in the sector's long-term interest. 

What to do about Twitter


Richenda Vermeulen, Monday, 28th November 2022 -  How should not for profits respond to Elon Musk's takeover of Twitter? Richenda Vermeulen explains in this handy guide. 

Three reasons your charity should be on TikTok


Richenda Vermeulen, Thursday, 11th August 2022 -  Its usage skyrocketed during the pandemic. It’s apparently more popular than Google.  Why should charities be on Tik Tok? 

Donor trust: Hard to get, easy to lose


Richenda Vermeulen, Monday, 6th June 2022 -  Trust is a top motivator when giving to a charity. It’s also increasingly in short supply: charities are often perceived as wasteful or inefficient. But within the broad sector this is a myth, writes ntegrity CEO Richenda Vermeulen. 

Australia Day: Why silence isn’t enough


Richenda Vermeulen, Monday, 31st January 2022 -  The tide has shifted away from celebrating “Australia Day”. But it has largely shifted to pretending it doesn’t exist. Is the right approach saying nothing? Well, that depends, writes Richenda Vermeulen from ntegrity.

Milkshakes and mistakes: How to avoid a cringey campaign


Richenda Vermeulen, Wednesday, 28th April 2021 -  Richenda Vermeulen shares her thoughts on the now infamous milkshake video and how government departments – and not for profits – could approach a sensitive campaign like this in the future.

Bushfire response: Do Australian NFPs have a trust problem?


Richenda Vermeulen, Monday, 13th January 2020 -  Despite the influx of generosity in response to the bushfires, there is significant scepticism towards charities supporting the effort. Here, Richenda Vermeulen, founder and CEO of ntegrity, shares six essential elements not for profits need to build trust with the Australian public. 

How Australian not for profits can outperform the big guns


Richenda Vermeulen, Tuesday, 22nd October 2019 -  The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based marketing.

Predictions for 2019: Social Media


Richenda Vermeulen, Tuesday, 22nd January 2019 -  Richenda Vermeulen offers five social media predictions for not for profits in 2019, as part of a series of 2019 predictions from leading experts across the social sector.

Eight Valuable Lessons For a Successful Google Grants Account


Richenda Vermeulen, Wednesday, 28th November 2018 -  Almost a year on from the changes made to Google Grants, ntegrity CEO Richenda Vermeulen offers her tips to help not for profits run a successful account.

Three Ways Australian Not For Profits Can Improve Their Digital Capabilities

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Richenda Vermeulen, Thursday, 18th January 2018 -  Richenda Vermeulen, the director of ntegrity, offers advice on how not for profits can emerge from their low digital confidence environments.
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