Spend-Well Finding New Charity Revenues at the Check-Out
Thursday, 21st March 2013 at 9:56 am
SPONSORED: A new Australian-developed online shopping-to-donate site with global coverage has emerged onto the scene. Spend-Well has been created as a new fundraising channel for charities and is described as the simplest site of its kind in the world. There is no cost to charities when they participate.
Shop via Spend-Well and a percentage of the value of those purchases is given to a charity chosen by the shopper. There is no extra cost to the shopper and the retailers continue to offer the discounts and specials shoppers have come to expect. This innovative program brings in recurring revenue that is extremely beneficial to the organisation without competing with existing fundraising efforts and programs.
Supporters of smaller charities and causes, like P & C’s and Volunteer Fire Brigades, can mobilize very quickly to make solid contributions to fundraising when they shop through Spend-Well.
The statistics prove it! For example, in Australia the average online shopper now spends $206.00 per month. If you shopped with Amazon.com, 5.95% of the purchase price is diverted to a charity of the shopper?s choice on purchases made through Spend-Well.
Say 500 of your cause’s supporters use Spend-Well and shop with Amazon averaging $350.00 each over a year. The result would be an impressive $10,412.50. A fundraising result that can make a real difference to a small organisation that spends a lot of time worrying about where to find money.
For a more prominent charity that enjoys a larger supporter base the return has the potential to be significant. It is easy to see why using Spend-Well is a very cost efficient, low-effort revenue channel for charities.
More than 50 local and international charities and 250 well known retail brands from Australia and around the world are now part of the Spend-Well platform, with more joining each week.
The desire to “do some good” while shopping online is a strong motivator for shoppers, especially when there is no additional cost or effort.
An annual consumer behaviour survey by CONE LLC revealed in 2011 a greater percentage of shoppers – more than at any time in history – are prepared to support businesses who demonstrate sound Corporate Social Responsibility (CSR). Furthermore, where price and quality are not issues, 94 percent of people surveyed said they would switch brands to support a cause.
A similar platform established in 1999 in the USA has raised in excess of US$200 million for more than 30,000 charitable causes.
How Spend-Well works?
When someone shops through Spend-Well they choose a retailer to shop with and then nominate the charity they want to support. Once selected, they click and go shopping.
|Step 1. Choose your retailer|
|Step 2. Choose your charity|
|Step 3. Go shopping|
|Step 4. Share…|
Spend-Well receives commissions from retailers for sending them customers; anywhere from 1% to 26% of the individual purchase value. In turn Spend-Well pays 85% of the commission value to charities selected by the shopper.
Spend-Well allows charities to tap into online retail activity without having to develop and manage platforms themselves. All they have to do is inform their supporters, most of who shop online already, to “shop via Spend-Well and help raise money for us”.
With a range of additional tools Spend-Well has developed a technically sophisticated yet simple-to-use micro-funding platform for creating new and recurring income. All the charity has to do is tell their supporters about it.
Spend-Well also offers the shopper an opportunity to promote their cause via their own social networks (Facebook and Twitter) thereby increasing the charity’s audience.
Spend-Well does not solicit charities for their database of supporters, ever. Instead it works to encourage the charities spread the word on Spend-Well and in turn they encourage happy shoppers to tell their friends.
“When you Spend-Well!…you buy a better world!”
Want to try it now? Just click here www.spend-well.com