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Spend-Well Finding New Charity Revenues at the Check-Out


Thursday, 21st March 2013 at 9:56 am
Staff Reporter
A new Australian-developed online shopping-to-donate site with global coverage has emerged onto the scene. Spend-Well has been created as a new fundraising channel for charities and is described as the simplest site of its kind in the world. There is no cost to charities when they participate.

Thursday, 21st March 2013
at 9:56 am
Staff Reporter


2 Comments


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Spend-Well Finding New Charity Revenues at the Check-Out
Thursday, 21st March 2013 at 9:56 am

SPONSORED: A new Australian-developed online shopping-to-donate site with global coverage has emerged onto the scene. Spend-Well has been created as a new fundraising channel for charities and is described as the simplest site of its kind in the world. There is no cost to charities when they participate.

Shop via Spend-Well and a percentage of the value of those purchases is given to a charity chosen by the shopper. There is no extra cost to the shopper and the retailers continue to offer the discounts and specials shoppers have come to expect. This innovative program brings in recurring revenue that is extremely beneficial to the organisation without competing with existing fundraising efforts and programs.

Supporters of smaller charities and causes, like P & C’s and Volunteer Fire Brigades, can mobilize very quickly to make solid contributions to fundraising when they shop through Spend-Well.

The statistics prove it! For example, in Australia the average online shopper now spends $206.00 per month. If you shopped with Amazon.com, 5.95% of the purchase price is diverted to a charity of the shopper?s choice on purchases made through Spend-Well.

Say 500 of your cause’s supporters use Spend-Well and shop with Amazon averaging $350.00 each over a year. The result would be an impressive $10,412.50. A fundraising result that can make a real difference to a small organisation that spends a lot of time worrying about where to find money.

For a more prominent charity that enjoys a larger supporter base the return has the potential to be significant. It is easy to see why using Spend-Well is a very cost efficient, low-effort revenue channel for charities.

More than 50 local and international charities and 250 well known retail brands from Australia and around the world are now part of the Spend-Well platform, with more joining each week.

The desire to “do some good” while shopping online is a strong motivator for shoppers, especially when there is no additional cost or effort.

An annual consumer behaviour survey by CONE LLC revealed in 2011 a greater percentage of shoppers – more than at any time in history – are prepared to support businesses who demonstrate sound Corporate Social Responsibility (CSR). Furthermore, where price and quality are not issues, 94 percent of people surveyed said they would switch brands to support a cause.

A similar platform established in 1999 in the USA has raised in excess of US$200 million for more than 30,000 charitable causes.

How Spend-Well works?

When someone shops through Spend-Well they choose a retailer to shop with and then nominate the charity they want to support. Once selected, they click and go shopping.

Step 1. Choose your retailer

 

Step 2. Choose your charity
Step 3. Go shopping
Step 4. Share…

Spend-Well receives commissions from retailers for sending them customers; anywhere from 1% to 26% of the individual purchase value. In turn Spend-Well pays 85% of the commission value to charities selected by the shopper.

Spend-Well allows charities to tap into online retail activity without having to develop and manage platforms themselves. All they have to do is inform their supporters, most of who shop online already, to “shop via Spend-Well and help raise money for us”.

With a range of additional tools Spend-Well has developed a technically sophisticated yet simple-to-use micro-funding platform for creating new and recurring income. All the charity has to do is tell their supporters about it.

Spend-Well also offers the shopper an opportunity to promote their cause via their own social networks (Facebook and Twitter) thereby increasing the charity’s audience.

Spend-Well does not solicit charities for their database of supporters, ever. Instead it works to encourage the charities spread the word on Spend-Well and in turn they encourage happy shoppers to tell their friends.

“When you Spend-Well!…you buy a better world!”
Want to try it now? Just click here www.spend-well.com



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2 Comments

  • Chris Chris says:

    Spendwell says that 5.95% of the purchase price is donated to the charity of your choice. But later on in the article, it says:
    “Spend-Well receives commissions from retailers for sending them customers; anywhere from 1% to 26% of the individual purchase value. In turn Spend-Well pays 85% of the commission value to charities selected by the shopper.”

    So which is it – 5.95% of purchase price, or 85% of commission? If the commission is only 1%, then Spendwell is donating only 0.85% of the purchase price to your chosen charity. If that’s the case, then Spendwell’s claim of donating 5.95% of purchase price is misleading and deceptive.

  • Staff Reporter says:

     

    Spend-Well receives commissions for sending shoppers to our participating retailers. Commissions vary in value and are set by the retailer. They range from 1% up to 26% in some cases.

    Spend-Well retains 15% of the commission and gives 85% of the commission to the charity chosen by the shopper.

    In the article we mention Amazon by way of example. Amazon pays Spend-Well 7% on purchases made by shoppers who come via Spend-Well. The 5.95% stated in the article is 85% of that 7%.  

    In the interest of transparency, simplicity and compliance when a shopper browses the Retailers on Spend-Well we display the percentage each retailer pays to a charity as a net figure (that is to say 85% of the total commission on that purchase which will be paid to Spend-Well).

    For the Australian marketplace what we do is very new and we are asked many and varied questions all of which we are pleased to answer.    

    I apologise to your reader if they felt we were being misleading. That certainly was not our intent.  

    Kindest regards,

    John Cozzi  
    General Manager
    Spend-Well

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