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Has Your Charity Harnessed the Power of Gen C?


11 February 2016 at 10:51 am
Staff Reporter
Google defines Generation C as a powerful new force in consumer culture – people who care deeply about the creation and curation of video content. As the new “influencers” charities need to harness their power…

Staff Reporter | 11 February 2016 at 10:51 am


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Has Your Charity Harnessed the Power of Gen C?
11 February 2016 at 10:51 am

Google defines Generation C as a powerful new force in consumer culture – people who care deeply about the creation and curation of video content. As the new “influencers” charities need to harness their power says new online fundraising platform Enablr.

Generation C creates, shares, likes and comments on video content, so they are influencers and Google has found that charities that provide regular video content and updates have the best relationships with their supporters.

However, many organisations find the video production process confronting and too expensive.

The soon-to-launch online fundraising platform for Not for Profits and charities, Enablr, has a special offer of $48,000 worth of video production for $15,000 for the first 300 eligible charities to register.

As a Not for Profit organisation, Enablr will be perfectly positioned to help organisations with all of their peer-to-peer, corporate and event fundraising needs, according to founder and CEO, Chris Mulcahy.

To celebrate its launch, Enablr has negotiated a deal with the professional video production company, BIG Review TV, for a $48,000 video package to be offered to the Not for Profit sector at a greatly reduced rate of $15,000.

The service also extends to linking charities with partner companies that can help with all their digital needs, including web development, SEO, digital marketing and video content production.

The package includes:

  • 20 x videos to be produced over a 12 month period (so that the charity’s content remains current)
  • creative direction from Toby Morris, the filmmaker behind the Qantas ‘Our Australia’ videos
  • a flexible payment plan
  • creation of a YouTube Brand Channel for your charity to house your video content.
  • The package is risk free; pay only for the video you approve of and use on your website, in your e-mails, etc

Enablr is offering 300 packages to the 55,194 charities registered with the ACNC.

For inquiries, go to www.enablr.org.au or call Chris Mulcahy on 0478 880 812 and start benefiting from the power of Gen C.

 



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