Bushfire Appeals
Sponsored  |  Fundraising

Top 10 Tips to Help Your Peer-to-Peer Fundraising Participants Raise More

Tuesday, 17th January 2017 at 8:05 am
Staff Reporter
Career fundraisers understand the importance of “The Ask” and Dr Steve Francis, managing director of FrontStream wants to make sure you support your supporters so they can too. Here are his top tips.

Tuesday, 17th January 2017
at 8:05 am
Staff Reporter



Top 10 Tips to Help Your Peer-to-Peer Fundraising Participants Raise More
Tuesday, 17th January 2017 at 8:05 am

Career fundraisers understand the importance of “The Ask” and Dr Steve Francis, managing director of FrontStream wants to make sure you support your supporters so they can too. Here are his top tips.

Peer-to-peer fundraising

Peer-to-peer fundraising (World’s Greatest Shave is a good example) is a huge income generator for so many not-for-profit organisations and it benefits from the networks of highly motivated supporters. It is a very social form of fundraising, engaging individuals, families, workplaces and teams. So, in peer-to-peer campaigns supporters need to ask anyone and everyone to sponsor their task, a job usually left to the experienced charity staff. This is a huge and ongoing challenge for every peer-to-peer campaign and it can be frustrating when supporters don’t accrue any sponsors for their event.

But there is something you can do. Here is a plan to get better peer-to-peer fundraising performance out of participants throughout their campaign.

The great thing about peer-to-peer fundraising is that you can coach participants on how to ask or how to get the word out there. Be their guide, celebrate the wins and empower by suggesting pointers and tweaks to their activity.

So here are our top 10 tips to help participants with their fundraising ask:

  1. Suggest setting an easy goal and raise it later. Start with a goal of $200 and once this is hit raise the goal! Beating the goal is something else participants can share on social encouraging more donations. Suggest a couple of easy campaign steps to help them raise that first $200.
  2. The first donation should be their own. An opening tally above $20 is a great start, and leading the charge of donations by example has an escalating effect on the final dollar amount.
  3. Encourage them to ask for set amounts. If they ask for $30 donations they’re likely to achieve $30 donations as opposed to $5 or $10 donations. Use the power of setting dynamic donation amounts. They work!
  4. Use social channels and email. I’ve said it before, peer-to-peer fundraising and social media are a match made in heaven, however it is only a part of the campaign story. Email asks can achieve more fundraising success than social. This is all trial and case by case, but don’t forget to ask by email.
  5. If they can’t stomach it, they don’t have to ask for donations. Just talk about the activity. Suggest starting a conversation about the cause and what inspired them to take a stand, why they think it’s important enough to donate their time. Once they get their friends talking about their efforts and get a few donations – the confidence to ask for support grows.
  6. Get a bit personal. This is where career fundraisers need to reach a bit deeper. Analyse your database and identify those who haven’t started their campaign. Check how long it’s been since they signed up and if they haven’t raised anything inspire some activity and effort. If you prove you’re there to help, they’re more likely to try.
  7. Help out with a hotline. Some participants, especially first timers, should be encouraged to call a professional and have a “coaching” conversation about what to try or do to get some dollars on the tally. This is donor engagement and a great first experience in peer to peer is more likely to lead to signing up next year.
  8. Have them tell their story about why they chose you and your cause. So many participants have a personal connection with the cause. The story of why they got involved can make the difference with their friends, family and coworkers. Making the story personal will connect with more potential givers.
  9. Give your superstars a push. It can be easier to boost a successful fundraiser’s target to raise hundreds more than to get a non-starter to raise $10. Use your reporting tools to find your top-dollar fundraisers and let them know they are a champion and you are here to help them keep going. Treat them like major donors and they will deliver.
  10. Don’t forget to tell them to have fun. Fundraising is not supposed to be a task. With a positive attitude, they’re likely to achieve high results and come back again and again.

Support everyone involved with your peer-to-peer fundraising campaign, but at their own level. Different folks will require different types of support, so pay attention and guide your team to ensure great donor acquisition, retention and fundraising amounts to record results.

For more information check out the FrontStream website. Contact 1300 330 118 or 03 8379 0700, or email steve.francis@frontstream.com

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this



Bridging the education gap: Why Australia is failing Indigenous Australians

Andrew Cairns

Thursday, 23rd January 2020 at 7:30 am

Setting your 2020 vision for government engagement – a checklist

Andrew Blyberg

Thursday, 16th January 2020 at 7:30 am

Does volunteering overseas enhance your career?


Monday, 13th January 2020 at 8:00 am


NDIS not yet in tune with the needs of participants

Luke Michael

Monday, 20th January 2020 at 4:46 pm

What impact will the bushfire crisis have on homelessness?

Luke Michael

Wednesday, 15th January 2020 at 4:28 pm

Centralised disaster fund dismissed by charities sector

Maggie Coggan

Friday, 24th January 2020 at 5:32 pm

New fund paves the way for impact investment in the charity sector

Luke Michael

Friday, 17th January 2020 at 4:34 pm

Bushfire Appeals
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!