NFPs to Share in $1 Million of Free Tram Advertising
A Melbourne tram decorated by social enterprise Charcoal Lane. Photo: Yarra Trams Community Partnerships Program.
29 August 2018 at 4:39 pm
Not for profits have the chance to decorate some of Melbourne’s iconic trams, with $1 million of free advertising up for grabs.
The 2019 Yarra Trams Community Partnerships Program will provide eight community organisations with free advertising via a wrapped tram or 100 tram faces (panels on each end of the tram) for three months.
The program – which aims to partner with NFPs championing diversity and inclusion in Melbourne – received more than 200 submissions when it first launched in December last year.
Nick Temple, from 2018 community partner Charcoal Lane, said his restaurant was extremely grateful for the opportunity.
“It was such a fantastic and humbling surprise to hear that our social enterprise restaurant was given this great opportunity to wrap one of Melbourne’s iconic trams with a unique artwork,” Temple said.
Yarra Trams CEO Nicolas Gindt, who chairs the program’s selection panel, invited all organisations “making a positive impact” in the community to apply.
“Yarra Trams believes strongly in contributing to Melbourne’s liveability by extending our support beyond the rails to the communities we represent,” Gindt said.
“It has been a delight to work with our 2018 community partners to make a positive impact on diversity and inclusion in Melbourne, and I am proud of what we have achieved so far.
“We are committed to providing $1 million of free advertising on our network every year until at least 2024.”
Applications for the program will be open from 3 September until 21 September.
More information can be found here.
