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MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
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Damien Walsh is Managing Director of Bank Australia

Articles:

Setting and Staying the Values-Led Course

Opinion

Damien Walsh, Wednesday, 2nd December 2015 -  Socially aware consumers are looking for a values-alignment, but they are not prepared to pay a premium to “feel good”. For businesses wanting to attract these consumers it’s about building a values-led purpose into their DNA, writes Damien Walsh from customer-owned Bank Australia.
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