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MEDIA, JOBS & RESOURCES for the COMMON GOOD

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Opinion

Can messages of hope deliver the bottom line?

Méabh Friel, Tuesday, 10th December 2019 -  Méabh Friel, communications director of One Girl, considers whether needs-based content will be something we look back on in 10 years and cringe at and if we should really be telling more celebratory stories.

It’s almost the holidays!

Jo Scard, Thursday, 21st November 2019 -  What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December and January? Jo Scard from Fifty Acres shares her advice.

Collective Insights

What’s the best way to monitor and protect our organisation’s reputation?

Julie Weldon, Thursday, 31st October 2019 -  The Xfactor Collective specialist member Julie Weldon offers some top tips on how to find out what people are saying about you, in our weekly Collective Insights column.

Opinion

How Australian not for profits can outperform the big guns

Richenda Vermeulen, Tuesday, 22nd October 2019 -  The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based marketing.

Hot Topic

Behind the scenes of a major rename and brand revamp

Julia Keady, Tuesday, 8th October 2019 -  Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in our sector. Julia Keady from The Xfactor Collective takes us behind the scenes of a recent brand transformation project that is giving a Victorian organisa

$1 million of free tram advertising up for grabs

Contributor, Tuesday, 2nd July 2019 -  Australian charities and not for profits have the chance to decorate some of Melbourne’s iconic trams, with $1 million of free advertising up for grabs. 

Hot Topic

Facebook Political Advertising Restrictions: What You Need to Know

Lachlan Dale, Wednesday, 23rd January 2019 -  Pareto Fundraising’s Lachlan Dale explains what Facebook’s planned restrictions on political advertising mean for not for profits.

Opinion

Predictions for 2019: Social Media

Richenda Vermeulen, Tuesday, 22nd January 2019 -  Richenda Vermeulen offers five social media predictions for not for profits in 2019, as part of a series of 2019 predictions from leading experts across the social sector.

Hot Topic

How to ‘Up’ Your End of Year Fundraising Campaign

Nicholas Soraghan, Tuesday, 11th December 2018 -  December is upon us, so it is time to get on board with a simple donation drive this Christmas, writes Content For A Cause co-founder Nicholas Soraghan, who looks at how charities can make the most of their end of year fundraising campaign.

Social Media for NFPs

Contributor, Tuesday, 21st August 2018 -  Hancock Creative offers some top tips on how not for profits can use social media to grow their brand.
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