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Opinion

Making the most of digital marketing in the not-for-profit sector

David Spriggs, Friday, 22nd April 2022 -  David Spriggs shares a few things to consider to help you get started with your digital marketing.

Multicultural media is a strong engagement lever, not a gimmick

Mobinah Ahmad, Thursday, 24th March 2022 -  Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes at a cost.

Is reporting the social impact of your NFP worth it?

Maggie Coggan, Tuesday, 15th March 2022 -  According to the latest research, it definitely is 

Opinion

Want more donations? Prioritise brand awareness

David Toporzisek, Monday, 14th March 2022 -  If you’re asking people to donate to your NFP before they are aware of your brand, you may need to rethink your approach, writes David Toporzisek, performance marketing manager at Movember.

How to lose audiences and frustrate people: Why avoiding toxic positivity is crucial

Lex La Sala, Thursday, 24th February 2022 -  Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest and extreme exhaustion, she says it’s important to avoid frustrating audiences with “good vibes”. 

Opinion

Australia Day: Why silence isn’t enough

Richenda Vermeulen, Monday, 31st January 2022 -  The tide has shifted away from celebrating “Australia Day”. But it has largely shifted to pretending it doesn’t exist. Is the right approach saying nothing? Well, that depends, writes Richenda Vermeulen from ntegrity.

How to supercharge your Christmas campaign

Alecia Hancock, Thursday, 16th December 2021 -  Alecia Hancock shares a few tips to help you make the most of your campaign this year.

Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 -  In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles of a PR crisis in a simple step-by-step process. 

Expect the unexpected: How to respond to crisis, before it strikes

Jo Scard, Thursday, 23rd September 2021 -  If COVID-19 has taught us anything, it’s to expect the unexpected. In this article, Jo Scard shares easy steps you can take to ensure your organisation has a bullet proof plan in place, before the unexpected happens.  

Back to basics: Simple communications in a confusing climate

Jo Scard, Thursday, 26th August 2021 -  In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent messaging, well-researched communication plans, and back-to-basics PR. 
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