Caroline Healy, Wednesday, 22nd January 2020 -
In the not-for-profit sector, many brands have strong names or logo recognition but while this is important, NFPs must also create a strong connection between their brand and their audiences if they are to stand out and survive in this cluttered and
Richenda Vermeulen, Monday, 13th January 2020 -
Despite the influx of generosity in response to the bushfires, there is significant scepticism towards charities supporting the effort. Here, Richenda Vermeulen, founder and CEO of ntegrity, shares six essential elements not for profits need to build
Jodie Artis, Thursday, 12th December 2019 -
In this week’s Collective Insights column, The Xfactor Collective specialist member Jodie Artis shares some media relations expert insights in this her 20th anniversary year helping social purpose organisations connect meaningfully with media.
Méabh Friel, Tuesday, 10th December 2019 -
Méabh Friel, communications director of One Girl, considers whether needs-based content will be something we look back on in 10 years and cringe at and if we should really be telling more celebratory stories.
Jo Scard, Thursday, 21st November 2019 -
What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December and January? Jo Scard from Fifty Acres shares her advice.
Julie Weldon, Thursday, 31st October 2019 -
The Xfactor Collective specialist member Julie Weldon offers some top tips on how to find out what people are saying about you, in our weekly Collective Insights column.
Richenda Vermeulen, Tuesday, 22nd October 2019 -
The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based marketing.
Julia Keady, Tuesday, 8th October 2019 -
Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in our sector. Julia Keady from The Xfactor Collective takes us behind the scenes of a recent brand transformation project that is giving a Victorian organisa