Wesley Mission Launches Winter Appeal Online
19 June 2000 at 1:06 pm
One of Australia’s largest charities has taken the innovative step of conducting its annual Winter Appeal through the Internet.
Wesley Mission – Sydney has decided to supplement conventional forms of appeal marketing, such as mail-outs and advertising, with web-based technology as a means of raising almost $1M for its services to homeless people.
Check out the site at www.wesleymission.org.au/donate
The appeal launch coincides with the release of research into how Not for Profit organisations like Wesley Mission are using the web.
According to the Mission’s Communications Manager, Martin Johnson, Australian Not for Profit organisations have a long way to go to make full use of their Internet sites.
The second annual survey of web use showed there has been an improvement over the past 12 months with 27 percent of organisations now offering an e-mail news service, compared with just 6 percent the previous year.
Mr. Johnson said the major source of concern identified byt the survey was that only 8 percent of surveyed Not for Profits updated their web sites daily. The majority (76%) updated their sites monthly.
The survey showed that part of the reason for this was lack of staff. Only 7 percent of organisations employed additional staff to run their site compared with 15 percent 12 months ago!