Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

Wesley Mission Launches Winter Appeal Online


19 June 2000 at 1:06 pm
Staff Reporter
One of Australia’s largest charities has taken the innovative step of conducting its annual Winter Appeal through the Internet. Wesley Mission – Sydney has decided to supplement conventional forms of appeal marketing, such as mail-outs…

Staff Reporter | 19 June 2000 at 1:06 pm


0 Comments


 Print
Wesley Mission Launches Winter Appeal Online
19 June 2000 at 1:06 pm

One of Australia’s largest charities has taken the innovative step of conducting its annual Winter Appeal through the Internet.

Wesley Mission – Sydney has decided to supplement conventional forms of appeal marketing, such as mail-outs and advertising, with web-based technology as a means of raising almost $1M for its services to homeless people.

Check out the site at www.wesleymission.org.au/donate

The appeal launch coincides with the release of research into how Not for Profit organisations like Wesley Mission are using the web.

According to the Mission’s Communications Manager, Martin Johnson, Australian Not for Profit organisations have a long way to go to make full use of their Internet sites.

The second annual survey of web use showed there has been an improvement over the past 12 months with 27 percent of organisations now offering an e-mail news service, compared with just 6 percent the previous year.

Mr. Johnson said the major source of concern identified byt the survey was that only 8 percent of surveyed Not for Profits updated their web sites daily. The majority (76%) updated their sites monthly.

The survey showed that part of the reason for this was lack of staff. Only 7 percent of organisations employed additional staff to run their site compared with 15 percent 12 months ago!



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Advertisement

2021 Impact 25 nominations now open!

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

The twelve days of advocacy

Neil Pharaoh

Monday, 30th November 2020 at 5:49 pm

Peace in the age of chaos – Finding a new approach

Steve Killelea

Monday, 30th November 2020 at 5:43 pm

Learning how to effectively engage young care leavers

Deb Tsorbaris

Monday, 30th November 2020 at 5:24 pm

Organisations refusing to join redress scheme face loss of charity status

Luke Michael

Monday, 30th November 2020 at 5:08 pm

pba inverse logo
Subscribe Twitter Facebook
×