Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

Wesley Mission Launches Winter Appeal Online


19 June 2000 at 1:06 pm
Staff Reporter
One of Australia’s largest charities has taken the innovative step of conducting its annual Winter Appeal through the Internet. Wesley Mission – Sydney has decided to supplement conventional forms of appeal marketing, such as mail-outs…

Staff Reporter | 19 June 2000 at 1:06 pm


0 Comments


 Print
Wesley Mission Launches Winter Appeal Online
19 June 2000 at 1:06 pm

One of Australia’s largest charities has taken the innovative step of conducting its annual Winter Appeal through the Internet.

Wesley Mission – Sydney has decided to supplement conventional forms of appeal marketing, such as mail-outs and advertising, with web-based technology as a means of raising almost $1M for its services to homeless people.

Check out the site at www.wesleymission.org.au/donate

The appeal launch coincides with the release of research into how Not for Profit organisations like Wesley Mission are using the web.

According to the Mission’s Communications Manager, Martin Johnson, Australian Not for Profit organisations have a long way to go to make full use of their Internet sites.

The second annual survey of web use showed there has been an improvement over the past 12 months with 27 percent of organisations now offering an e-mail news service, compared with just 6 percent the previous year.

Mr. Johnson said the major source of concern identified byt the survey was that only 8 percent of surveyed Not for Profits updated their web sites daily. The majority (76%) updated their sites monthly.

The survey showed that part of the reason for this was lack of staff. Only 7 percent of organisations employed additional staff to run their site compared with 15 percent 12 months ago!



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Advertisement

CFRE

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Charity partnership set to preserve Aussie wildlife

Luke Michael

Saturday, 19th September 2020 at 8:00 am

Podcast: Three questions to get you off the busy treadmill

Luke Michael

Friday, 18th September 2020 at 2:50 pm

COVID-19 leaves community sector ‘approaching crisis point’

Luke Michael

Friday, 18th September 2020 at 10:10 am

Now or never – Time to fix fundraising

David Crosbie

Thursday, 17th September 2020 at 8:48 am

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!