Dumbo Feather
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

Donations! Music to Our Ears


Monday, 14th August 2000 at 1:08 pm
Staff Reporter
It’s hard to believe that there are any ‘world firsts’ left in fundraising but the Internet has ensured a steady stream of innovative ideas. Now the music industry is claiming a fundraising ‘first’. It’s the…

Monday, 14th August 2000
at 1:08 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Donations! Music to Our Ears
Monday, 14th August 2000 at 1:08 pm

It’s hard to believe that there are any ‘world firsts’ left in fundraising but the Internet has ensured a steady stream of innovative ideas. Now the music industry is claiming a fundraising ‘first’. It’s the world’s first charity single created and sold via the Internet.

Musicians, Sinead O’Connor and Thomas Dolby have discovered the fundraising potential of digital music. The pair is among a group of artists who produced a song in just one hour from studios around the globe to raise money for an organisation called War Child – a charity dedicated to alleviating the suffering of children in war zones.

Using only the Internet to connect their talents they recorded a new version of Bob Marley’s ‘Them Belly Full (but we hungry)’.

It’s the first time a digital download had been used to fundraise for charity using sophisticated software that stops anyone copying and circulating the music for free. The listener must pay one pound or about $A2.50 to hear the song. All the artists’ royalties go to War Child via the UK based digital commerce software management group Magex.

The Head of Communications for Magex, Caroline Horner says the Internet has revolutionised so many aspects of our lives, and by helping to pioneer this single we’re helping to maximise the potential of the Net as a major fundraising tool for charities in the future.

Can anyone out there sing?

For more info contact charlotte.wood@magex.com.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Fundraising,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Push to bring Giving Tuesday to Australia steps up

Maggie Coggan

Wednesday, 18th September 2019 at 5:18 pm

Eight things you need to know about the future of legacy giving

Wendy Williams

Thursday, 12th September 2019 at 8:27 am

Government response to ACNC review ‘coming soon’

Wendy Williams

Tuesday, 3rd September 2019 at 8:10 am

POPULAR

Disability royal commission faces boycott threat

Luke Michael

Monday, 16th September 2019 at 4:37 pm

Eight things you need to know about the future of legacy giving

Wendy Williams

Thursday, 12th September 2019 at 8:27 am

Disability pension pushing Indigenous Australians into poverty

Maggie Coggan

Wednesday, 18th September 2019 at 5:26 pm

Dumbo Feather
pba inverse logo
Subscribe Twitter Facebook
dumbofeather

Giveaway time! Simply enter your email for your chance to win a Limited Edition Gift Bundle from our friends at Dumbo Feather.

 Count me in 

You have Successfully Subscribed!