Go Salary
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

Social Marketing - Need Help?


Monday, 14th August 2000 at 1:08 pm
Staff Reporter
So the debate about corporate responsibility and the nature of appropriate partnerships between business and community organisations has forced you to re-assess your approach!? The Foundation for Young Australians (FYA) is hosting workshops around Australia…

Monday, 14th August 2000
at 1:08 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Social Marketing - Need Help?
Monday, 14th August 2000 at 1:08 pm

So the debate about corporate responsibility and the nature of appropriate partnerships between business and community organisations has forced you to re-assess your approach!?

The Foundation for Young Australians (FYA) is hosting workshops around Australia in August to teach participants from the community, government and not-for-profit sectors the principals of Social Marketing.

Workshop participants will learn the basics of Social Marketing, which is a
strategy used internationally in the community and non-government sectors
to successfully market ‘concepts’ and ‘ideas’ and to attract social
investment from the corporate sector.

The workshops will address issues such as why Social Marketing is necessary; how non-government organisations can benefit from partnerships with the corporate sector; how international trends are affecting the need for Social Marketing; and the steps involved in
formulating and implementing an effective Social Marketing plan.

Internationally recognised Social Marketing expert, Douglas Franklin will conduct the workshops. He is who is currently the Executive Director of the Multiple Sclerosis Association of America.

MELBOURNE: Tuesday 15th August 10.00am to 4.00pm
Footscray Community Arts Centre
45 Moreland Street, Footscray

ADELAIDE: Friday 18th August 10.00am to 4.00pm
Way Hall
10 Pitt Street, Adelaide

PERTH: Monday 21st August 10.00am to 4.00pm
Esplanade Hotel
46 Marine Terrace (cnr Essex Street), Fremantle

There is also a new and very timely ‘do-it-yourself’ way to formulate an effective Social Marketing campaign. ‘Social Marketing for the New Millennium’ is a new manual that describes itself as ‘offering Not for Profits the tools needed to forge partnerships and win both corporate and public support!’

The manual for community and volunteer organisations is also published by the Australian Youth Foundation (now Foundation for Young Australians).

The standard price is $79.95 or $39.95 for sector affiliates. For copies or information on the workshops contact Anna Sale, Communications Officer FYA on 1800 252 316 or e-mail at anna.sale@ayf.org.au.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Training,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Youth mental health crisis: Do healthcare workers need more training?

Contributor

Thursday, 31st October 2019 at 7:15 am

The toll it takes

Dr Tessa Boyd-Caine

Thursday, 12th September 2019 at 8:46 am

Can we stop paying for professional development?

Contributor

Tuesday, 20th August 2019 at 7:15 am

Investing in People Who Make a Difference

David Crosbie

Thursday, 31st January 2019 at 8:54 am

POPULAR

Our royal commission is not yet a safe place for people with disability

Emma Bennison

Wednesday, 6th November 2019 at 4:59 pm

Disability royal commission begins amid fears around support services

Luke Michael

Monday, 4th November 2019 at 12:58 pm

Report finds NFP boards lack leadership in fundraising

Luke Michael

Wednesday, 13th November 2019 at 2:30 pm

Why Australia needs more noisy charities!

David Crosbie

Thursday, 7th November 2019 at 8:58 am

Go Salary
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!