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Social Marketing – Need Help?


Monday, 14th August 2000 at 1:08 pm
Staff Reporter
So the debate about corporate responsibility and the nature of appropriate partnerships between business and community organisations has forced you to re-assess your approach!? The Foundation for Young Australians (FYA) is hosting workshops around Australia…

Monday, 14th August 2000
at 1:08 pm
Staff Reporter


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Social Marketing – Need Help?
Monday, 14th August 2000 at 1:08 pm

So the debate about corporate responsibility and the nature of appropriate partnerships between business and community organisations has forced you to re-assess your approach!?

The Foundation for Young Australians (FYA) is hosting workshops around Australia in August to teach participants from the community, government and not-for-profit sectors the principals of Social Marketing.

Workshop participants will learn the basics of Social Marketing, which is a
strategy used internationally in the community and non-government sectors
to successfully market ‘concepts’ and ‘ideas’ and to attract social
investment from the corporate sector.

The workshops will address issues such as why Social Marketing is necessary; how non-government organisations can benefit from partnerships with the corporate sector; how international trends are affecting the need for Social Marketing; and the steps involved in
formulating and implementing an effective Social Marketing plan.

Internationally recognised Social Marketing expert, Douglas Franklin will conduct the workshops. He is who is currently the Executive Director of the Multiple Sclerosis Association of America.

MELBOURNE: Tuesday 15th August 10.00am to 4.00pm
Footscray Community Arts Centre
45 Moreland Street, Footscray

ADELAIDE: Friday 18th August 10.00am to 4.00pm
Way Hall
10 Pitt Street, Adelaide

PERTH: Monday 21st August 10.00am to 4.00pm
Esplanade Hotel
46 Marine Terrace (cnr Essex Street), Fremantle

There is also a new and very timely ‘do-it-yourself’ way to formulate an effective Social Marketing campaign. ‘Social Marketing for the New Millennium’ is a new manual that describes itself as ‘offering Not for Profits the tools needed to forge partnerships and win both corporate and public support!’

The manual for community and volunteer organisations is also published by the Australian Youth Foundation (now Foundation for Young Australians).

The standard price is $79.95 or $39.95 for sector affiliates. For copies or information on the workshops contact Anna Sale, Communications Officer FYA on 1800 252 316 or e-mail at anna.sale@ayf.org.au.



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