Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Life Savers Swim Clear of the Net


Thursday, 21st December 2000 at 12:12 pm
Staff Reporter
The Royal Life Saving Society of Western Australia sees the summer months as the best time to raise much needed funds when their public profile is higher than usual.

Thursday, 21st December 2000
at 12:12 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Life Savers Swim Clear of the Net
Thursday, 21st December 2000 at 12:12 pm

The Royal Life Saving Society of Western Australia sees the summer months as the best time to raise much needed funds when their public profile is higher than usual.

But the Society encountered a public backlash to its latest attempt at fundraising on the Internet. With all good intentions the Society signed up for a fundraising program with a new web page.

RLSS Executive Director, Alex McKenzie described the program on the new home page as an ‘imaginative fundraising project for our Society and if enough people participate, the income of the Society will be significantly increased….”

The Society web site said for only $100 US per year and $25 once only registration, you will not only help and support the Royal Life Saving Society, but have the opportunity of earning substantial income yourself from the explosive growth of the Internet.

The web site manager for the Royal Life Saving Society of WA, Mark Harrison says instead of getting a flood of donors to the site they received worrying e-mail criticising the Society for its fundraising attempts on the Net!

It sounded like a cheap form of fundraising but could have been much more costly in alienating their donor database.

Within a week the new site was disabled and the Society posted a notice saying “The Royal Life Saving Society (WA) is no longer associated with this site”.

Harrison says it was a bit of an experiment and the Society took the plunge to see if it could work! Tin rattling on golden beaches sounds a lot more enticing!



Guide to Giving

FEATURED SUPPLIERS


Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Yes we’re lawyers, but we do a lot more....

Moores

...


More Suppliers

Tags : Fundraising,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Thinkers Look to Melbourne to Grow SA Purpose Economy

Wendy Williams

Thursday, 21st September 2017 at 4:44 pm

Mental Health Groups Call for Same-Sex Marriage to Prevent Suicide

Luke Michael

Thursday, 21st September 2017 at 4:24 pm

$2 Million Grant Helps Give Australians in Need A Fair Go

Wendy Williams

Thursday, 21st September 2017 at 8:35 am

NFPs Need Social Media More Than They Know

Alecia Hancock

Thursday, 21st September 2017 at 8:33 am

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!