Tax Refunds to Charity!
6 August 2001 at 1:08 pm
While this idea originates from America’s Affinity Resources Dot.Com the process applies just as well to the Australian scene.
It’s not too late to invite your donors to contribute their annual tax rebate to your cause! But so many organisations want a piece of that cheque that you’ll have to be creative to be sure your message is read and acted on!
According to Affinity Resources your organisation will need 3 things:
1. An excellent e-mail subject that will entice the recipient to open and read the e-mail.
2. A well-written, BRIEF e-mail message that says exactly what these donations will accomplish. The reason to donate must be compelling!
3. Within the e-mail, a direct link to the ‘donate now’ page on your web site.
If you have the ability to create a quick web page on your site that is just for this purpose, it won’t hurt to have it.
The beauty of e-mail is that you can do it yourself!
While many Not for Profits focus on bequesting campaigns at this time of year….the pitch towards a donation from a tax rebate is gaining momentum.
And just in case the debate about on-line donations and security has been the discussion at your organisation here’s a fascinating footnote from another American source, PNN on-line:- Stephen L. Snyder, senior partner at Snyder, Jacobs, Slutkin & Lodowski made a $2.5 million dollar donation to the United Cerebral Palsy organisation.
United Cerebral Palsy noted that Snyder’s gift, was given online. According to Snyder, “Online giving is the wave of the future, and it’s easy, convenient, and most of all, it’s secure. I hope that by making this contribution online others will follow my lead.”
Let us know about your own success on-line at tax time by joining our web site Forum at probonoaustralia.com.au.
