Good 360
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

E-Greetings Surge During Holiday Season


Monday, 21st January 2002 at 12:01 pm
Staff Reporter
If your organisation needs to be convinced about the possibility and opportunity for e-mail communications then a quick overview of the holiday season e-communications reveals some interesting insights.

Monday, 21st January 2002
at 12:01 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
E-Greetings Surge During Holiday Season
Monday, 21st January 2002 at 12:01 pm

If your organisation needs to be convinced about the possibility and opportunity for e-mail communications then a quick overview of the holiday season e-communications reveals some interesting insights.

A survey conducted by Australian Internet Service Provider (ISP) Pacific Internet (PI) shows an upsurge in sending Internet e-greeting cards over the Christmas – New Year period.

Pacific Internet claims that as many as 60% of those surveyed decided on the electronic version of a Christmas and holiday card instead of the traditional snail mail postal service.

And the reason many gave for going electronic was that it was more fun (50%) to send an e-card and avoided possible postal delays (19%).

Other reasons included that e-cards were cheaper (15%) and there was no stamp licking! (14%)

David Leadbetter from PI says that with over 40% of Australians logging into the web at least once a day, the Internet is the ideal medium for sending greetings.

A survey by Nielsen/NetRatings shows that in the US, Internet surfers flocked to greeting card web sites over the Thanksgiving holidays.

It says AmericanGreetings.com took No.1 place as the fastest growing domain among the at-work surfers, skyrocketing to nearly 1.6 million visitors in the week ending November 25th! That figure was up 120% on the previous week.

It reports that BlueMountain.com jumped 110% to 2.9 million visitors making it No.2. And in third place is E-Greetings, up 55% to 603,000!

As we have previously reported in Pro Bono Australia many e-cards are offered by Not for Profit organisations (environment-based) or even large corporations who donate to specified charities each time you send an e-card. Usually these cards are free to send!

What is your organisation’s experience of e-cards? Did you send electronic greetings to your donors? Share your experience with other PBA readers. Join our on-line Forum at probonoaustralia.com.au.



FEATURED SUPPLIERS


...


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Yes we’re lawyers, but we do a lot more....

Moores

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Infoxchange Introduces Employment Navigator

Staff Reporter

Monday, 3rd August 2009 at 3:50 pm

“The Extraordinaries” – Volunteering In An Instant!

Staff Reporter

Monday, 11th May 2009 at 5:06 pm

QUTs Centre for Philanthropy Launches Wiki

Staff Reporter

Monday, 20th October 2008 at 5:18 pm

Launch of PPF Website

Staff Reporter

Monday, 20th October 2008 at 3:38 pm

POPULAR

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

Concerns Raised Over New ACNC Board Appointments

Luke Michael

Monday, 20th November 2017 at 2:28 pm

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Adelaide at the Vanguard of Ending Street Homelessness Globally

Wendy Williams

Tuesday, 21st November 2017 at 8:43 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Good 360
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!