E-Greetings Surge During Holiday Season
21 January 2002 at 12:01 pm
If your organisation needs to be convinced about the possibility and opportunity for e-mail communications then a quick overview of the holiday season e-communications reveals some interesting insights.
A survey conducted by Australian Internet Service Provider (ISP) Pacific Internet (PI) shows an upsurge in sending Internet e-greeting cards over the Christmas – New Year period.
Pacific Internet claims that as many as 60% of those surveyed decided on the electronic version of a Christmas and holiday card instead of the traditional snail mail postal service.
And the reason many gave for going electronic was that it was more fun (50%) to send an e-card and avoided possible postal delays (19%).
Other reasons included that e-cards were cheaper (15%) and there was no stamp licking! (14%)
David Leadbetter from PI says that with over 40% of Australians logging into the web at least once a day, the Internet is the ideal medium for sending greetings.
A survey by Nielsen/NetRatings shows that in the US, Internet surfers flocked to greeting card web sites over the Thanksgiving holidays.
It says AmericanGreetings.com took No.1 place as the fastest growing domain among the at-work surfers, skyrocketing to nearly 1.6 million visitors in the week ending November 25th! That figure was up 120% on the previous week.
It reports that BlueMountain.com jumped 110% to 2.9 million visitors making it No.2. And in third place is E-Greetings, up 55% to 603,000!
As we have previously reported in Pro Bono Australia many e-cards are offered by Not for Profit organisations (environment-based) or even large corporations who donate to specified charities each time you send an e-card. Usually these cards are free to send!
What is your organisation’s experience of e-cards? Did you send electronic greetings to your donors? Share your experience with other PBA readers. Join our on-line Forum at probonoaustralia.com.au.
