Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

E-mail Promotions - Fuel4arts.com


26 July 2002 at 1:07 pm
Staff Reporter
The Australia Council's on-line resource for arts marketers called Fuel4arts.com has published hot tips, tricks and strategies for e-mail promotions.

Staff Reporter | 26 July 2002 at 1:07 pm


0 Comments


 Print
E-mail Promotions - Fuel4arts.com
26 July 2002 at 1:07 pm

The Australia Council’s on-line resource for arts marketers called Fuel4arts.com has published hot tips, tricks and strategies for e-mail promotions.

Its part of the on-line section known as SAUCE and the latest guide is written by Judith James.

It offers a step-by-step guide on how to develop a strategy for effective promotions and even has handy information on the Privacy Act 2000.

Fuel4arts.com says the secret to successful e-mail promotions is understanding the medium and running with its strengths.

E-mail works best when:
 you have permission to communicate with the recipient (this is called permission- marketing)
 a mutually beneficial relationship exists between the sender and recipient
 the message or offer can be understood easily and quickly

Judith James says the key principles behind e-mail promotions are: the relationship, relevance, value, consistency and customisation.

While the information is directed to many businesses with direct marketing campaigns, much of the information can be translated into the Not for profit scene.

E-mail strategies can be used to:
 complement your website
 deliver timely information and news
 create a dialogue around important issues
 provide additional benefits to your membership base
 raise awareness
 promote products
 consolidate your customer-base
 generate loyalty
 build your brand-power
… and much, much more

You can down load the guide at www.fuel4arts.com.au/sauce.



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Tags : e-Marketing,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Beyond the profits of doom

David Crosbie

Thursday, 6th August 2020 at 8:36 am

Creating better, safer mental health support starts with listening to young people

Kirra-Alyssa Horley

Thursday, 6th August 2020 at 8:00 am

Finding the right skills to ensure good governance

Contributor

Thursday, 6th August 2020 at 7:30 am

Behind closed doors: The migrant and refugee women suffering in silence

Maggie Coggan

Thursday, 6th August 2020 at 6:00 am

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!