Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

ADMA's Pan-Pacific Marketing Conference


10 May 2004 at 1:05 pm
Staff Reporter
The ADMA Pan-Pacific Marketing Conference and Exhibition will take place 26-28 May in Sydney and aims to provide a wealth of ideas and expertise for Not for Profit marketers looking for an edge.

Staff Reporter | 10 May 2004 at 1:05 pm


0 Comments


 Print
ADMA's Pan-Pacific Marketing Conference
10 May 2004 at 1:05 pm

Advertorial

The ADMA Pan-Pacific Marketing Conference and Exhibition – the biggest annual event for marketers in the Asia Pacific region – returns in 2004 with the theme, BIG ideas in direct marketing. The event will take place 26-28 May at the Sydney Convention and Exhibition Centre, Darling Harbour and aims to provide access to a wealth of ideas and expertise for not-for-profit marketers looking for an edge.

An exciting line-up of international and local speakers will deliver their big ideas and debate industry trends. The focus will be on marketers being in control – with sessions on analytics, testing, ROI and more. The program also includes a focus on not-for-profit marketing with a dedicated case study presentation from Amnesty International.

Leanne Carter-Taylor, Merchandise and Marketing Manager, Amnesty International Australia and Stuart Cumming, Joint CEO, Cumming Agency & Studios will explore how their unique approach produced a new strategy that radically changed merchandising, format, creative, targeting and media planning, all at the same time. The result was an outstanding bottom line improvement, achieved within existing budget constraints.

Pan-Pacific offers delegates the flexibility of tailoring their own conference program. Keynote sessions take place on each morning of the three-day conference, with a choice of three specialist streams each afternoon. Sessions may be booked on a half-day basis allowing delegates to focus on specific areas of interest, and to suit individual needs and budgets.

Complimenting the conference program is the Pan-Pacific Exhibition which will feature over 100 exhibitors providing a professional showcase of the latest in marketing technology, trends and techniques and will demonstrate leading-edge tools available to turn these big ideas into real results. Entry to the exhibition is free.

A complimentary seminar program is offered as part of the exhibition, providing valuable insights to support the information gained throughout the event. The program will cover a number of different marketing disciplines, new media applications and case studies, including detailed presentations of ADMA Award winning campaigns.

For further information and to register for the Conference and/or the Exhibition please visit www.panpacific.com.au or call 1800 445 944.



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Advertisement

2021 Impact 25 nominations now open!

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Why buying a candle makes makes perfect scents this Christmas

Luke Michael

Saturday, 28th November 2020 at 8:30 am

Charities as drivers of employment, productivity, and growth

David Crosbie

Thursday, 26th November 2020 at 8:48 am

Rethink and refresh: What government engagement looks like in 2021

Jo Scard

Thursday, 26th November 2020 at 7:00 am

pba inverse logo
Subscribe Twitter Facebook
×