ADMA's Pan-Pacific Marketing Conference
10 May 2004 at 1:05 pm
The ADMA Pan-Pacific Marketing Conference and Exhibition – the biggest annual event for marketers in the Asia Pacific region – returns in 2004 with the theme, BIG ideas in direct marketing. The event will take place 26-28 May at the Sydney Convention and Exhibition Centre, Darling Harbour and aims to provide access to a wealth of ideas and expertise for not-for-profit marketers looking for an edge.
An exciting line-up of international and local speakers will deliver their big ideas and debate industry trends. The focus will be on marketers being in control – with sessions on analytics, testing, ROI and more. The program also includes a focus on not-for-profit marketing with a dedicated case study presentation from Amnesty International.
Leanne Carter-Taylor, Merchandise and Marketing Manager, Amnesty International Australia and Stuart Cumming, Joint CEO, Cumming Agency & Studios will explore how their unique approach produced a new strategy that radically changed merchandising, format, creative, targeting and media planning, all at the same time. The result was an outstanding bottom line improvement, achieved within existing budget constraints.
Pan-Pacific offers delegates the flexibility of tailoring their own conference program. Keynote sessions take place on each morning of the three-day conference, with a choice of three specialist streams each afternoon. Sessions may be booked on a half-day basis allowing delegates to focus on specific areas of interest, and to suit individual needs and budgets.
Complimenting the conference program is the Pan-Pacific Exhibition which will feature over 100 exhibitors providing a professional showcase of the latest in marketing technology, trends and techniques and will demonstrate leading-edge tools available to turn these big ideas into real results. Entry to the exhibition is free.
A complimentary seminar program is offered as part of the exhibition, providing valuable insights to support the information gained throughout the event. The program will cover a number of different marketing disciplines, new media applications and case studies, including detailed presentations of ADMA Award winning campaigns.
For further information and to register for the Conference and/or the Exhibition please visit www.panpacific.com.au or call 1800 445 944.