AHRI
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

Online Fundraising Strategies


Monday, 30th August 2004 at 1:08 pm
Staff Reporter
A US Not for Profit that provides information technology solutions for the sector has developed an Online Fundraising Handbook that translates well to the Australian environment.

Monday, 30th August 2004
at 1:08 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Online Fundraising Strategies
Monday, 30th August 2004 at 1:08 pm

A US Not for Profit that provides information technology solutions for the sector has developed an Online Fundraising Handbook that translates well to the Australian environment.

The Groundspring.org Handbook (which equates to 100 pages of electronic information) discusses Internet strategies for successful fundraising, acquiring and cultivating online donors, new uses for e-mail, developing your website, and online advocacy.

Groundspring.org provides software tools and services, training, and consulting that help organisations raise funds and communicate with their stakeholders online, and manage their operations more effectively. It’s part of the Tides family of organisations–a group of NFP’s linked by a commitment to positive social change, innovation, and environmental sustainability.

While the Handbook does refer to local registration requirements, the information generally addresses the universal workings and options of the Internet. Detailed case studies make for fascinating reading.

The fact sheets are renamed “Idea Hot Sheets” around Internet issues.

For example fundraising ‘best practice’ suggests:

1. Invest in your web site
Your web site is critical to your online fundraising program: keep it useful and current.
2. Use email effectively
Email addresses are like gold – collect them everywhere, then use them for educating, activating, cultivating, and fundraising. Treat them like gold by having a strong commitment to privacy.
3. Cultivate relationships
Email and the Web make it easy to communicate and interact with donors and prospects. Serve their needs and expectations; invite their feedback and respond to it.
4. Promote your site
Even the greatest site won’t realise its potential if it doesn’t get enough visitors – and the right ones.
5. Think integration
Integrate online fundraising with your existing fundraising strategies and your organisation’s overall Internet strategy. Use email and the Web to reach new supporters and to strengthen relationships you’ve made through other channels, such as direct mail, phone, events, or one-on-one visits.
6. Be realistic
Online fundraising often requires a significant up-front investment. For most organisations, the pay-off will not be immediate. Think long-term, and manage the expectations of your staff and board.

If you would like an electronic version just send us an email with Online Fundraising Handbook in the subject line to probono@probonoaustralia.com.au. Please note that this is a very large file – 2.3mg.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Fundraising,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Moby Records Are Music to Charity’s Ears

Wendy Williams

Friday, 6th July 2018 at 3:10 pm

Australia Gets First Blockchain Charity

Wendy Williams

Wednesday, 4th July 2018 at 5:07 pm

Take Heart, Charity Stunts Can Make CEOs Better People

Contributor

Thursday, 21st June 2018 at 5:13 pm

Senate Approves Inquiry into Charity Fundraising

Wendy Williams

Wednesday, 20th June 2018 at 5:21 pm

POPULAR

Man Battling Cancer and Centrelink Raises Social Media Storm

Paul Carter

Tuesday, 10th July 2018 at 12:42 pm

Shorten and Abbott Defend Catholics Against ACNC Probe

Luke Michael

Monday, 16th July 2018 at 4:25 pm

New Research Looks to Improve Disability Employment Rate

Luke Michael

Monday, 9th July 2018 at 2:35 pm

Study Suggests Cooperatives Could Hold Key to Fixing Housing Crisis

Luke Michael

Wednesday, 11th July 2018 at 3:08 pm

AHRI
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!