FIT Sponsorship
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Online Fundraising Strategies


Monday, 30th August 2004 at 1:08 pm
Staff Reporter
A US Not for Profit that provides information technology solutions for the sector has developed an Online Fundraising Handbook that translates well to the Australian environment.

Monday, 30th August 2004
at 1:08 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Online Fundraising Strategies
Monday, 30th August 2004 at 1:08 pm

A US Not for Profit that provides information technology solutions for the sector has developed an Online Fundraising Handbook that translates well to the Australian environment.

The Groundspring.org Handbook (which equates to 100 pages of electronic information) discusses Internet strategies for successful fundraising, acquiring and cultivating online donors, new uses for e-mail, developing your website, and online advocacy.

Groundspring.org provides software tools and services, training, and consulting that help organisations raise funds and communicate with their stakeholders online, and manage their operations more effectively. It’s part of the Tides family of organisations–a group of NFP’s linked by a commitment to positive social change, innovation, and environmental sustainability.

While the Handbook does refer to local registration requirements, the information generally addresses the universal workings and options of the Internet. Detailed case studies make for fascinating reading.

The fact sheets are renamed “Idea Hot Sheets” around Internet issues.

For example fundraising ‘best practice’ suggests:

1. Invest in your web site
Your web site is critical to your online fundraising program: keep it useful and current.
2. Use email effectively
Email addresses are like gold – collect them everywhere, then use them for educating, activating, cultivating, and fundraising. Treat them like gold by having a strong commitment to privacy.
3. Cultivate relationships
Email and the Web make it easy to communicate and interact with donors and prospects. Serve their needs and expectations; invite their feedback and respond to it.
4. Promote your site
Even the greatest site won’t realise its potential if it doesn’t get enough visitors – and the right ones.
5. Think integration
Integrate online fundraising with your existing fundraising strategies and your organisation’s overall Internet strategy. Use email and the Web to reach new supporters and to strengthen relationships you’ve made through other channels, such as direct mail, phone, events, or one-on-one visits.
6. Be realistic
Online fundraising often requires a significant up-front investment. For most organisations, the pay-off will not be immediate. Think long-term, and manage the expectations of your staff and board.

If you would like an electronic version just send us an email with Online Fundraising Handbook in the subject line to probono@probonoaustralia.com.au. Please note that this is a very large file – 2.3mg.



FEATURED SUPPLIERS


Fantastic digital management app for organisations deliverin...

Ateesa

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

More Suppliers

Tags : Fundraising,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Three Fundamental Practices to Restore Trust and Attract Donation Income

Ushi Ghoorah

Thursday, 21st December 2017 at 11:55 am

FIA Set for Brand Refresh in 2018

Luke Michael

Wednesday, 20th December 2017 at 11:57 am

Face to Face Fundraising Ramps Up Disclosure

Wendy Williams

Thursday, 14th December 2017 at 8:19 am

Stop Bashing Charities Over their Fundraising Costs

Rob Edwards

Thursday, 23rd November 2017 at 8:28 am

POPULAR

$110M Package Tackles Anxiety and Depression Among Young Australians

Wendy Williams

Tuesday, 9th January 2018 at 8:46 am

Social Enterprise Announces $500,000 Funding for Social and Affordable Housing

Luke Michael

Monday, 15th January 2018 at 11:26 am

Privatisation Poses New Challenges for NFPs Managing Their Workforce

Luke Michael

Tuesday, 9th January 2018 at 4:36 pm

White Ribbon Australia CEO Announces Retirement

Wendy Williams

Wednesday, 10th January 2018 at 5:15 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


FIT Sponsorship
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!