CSB
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Online Fundraising Strategies


Monday, 30th August 2004 at 1:08 pm
Staff Reporter
A US Not for Profit that provides information technology solutions for the sector has developed an Online Fundraising Handbook that translates well to the Australian environment.

Monday, 30th August 2004
at 1:08 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Online Fundraising Strategies
Monday, 30th August 2004 at 1:08 pm

A US Not for Profit that provides information technology solutions for the sector has developed an Online Fundraising Handbook that translates well to the Australian environment.

The Groundspring.org Handbook (which equates to 100 pages of electronic information) discusses Internet strategies for successful fundraising, acquiring and cultivating online donors, new uses for e-mail, developing your website, and online advocacy.

Groundspring.org provides software tools and services, training, and consulting that help organisations raise funds and communicate with their stakeholders online, and manage their operations more effectively. It’s part of the Tides family of organisations–a group of NFP’s linked by a commitment to positive social change, innovation, and environmental sustainability.

While the Handbook does refer to local registration requirements, the information generally addresses the universal workings and options of the Internet. Detailed case studies make for fascinating reading.

The fact sheets are renamed “Idea Hot Sheets” around Internet issues.

For example fundraising ‘best practice’ suggests:

1. Invest in your web site
Your web site is critical to your online fundraising program: keep it useful and current.
2. Use email effectively
Email addresses are like gold – collect them everywhere, then use them for educating, activating, cultivating, and fundraising. Treat them like gold by having a strong commitment to privacy.
3. Cultivate relationships
Email and the Web make it easy to communicate and interact with donors and prospects. Serve their needs and expectations; invite their feedback and respond to it.
4. Promote your site
Even the greatest site won’t realise its potential if it doesn’t get enough visitors – and the right ones.
5. Think integration
Integrate online fundraising with your existing fundraising strategies and your organisation’s overall Internet strategy. Use email and the Web to reach new supporters and to strengthen relationships you’ve made through other channels, such as direct mail, phone, events, or one-on-one visits.
6. Be realistic
Online fundraising often requires a significant up-front investment. For most organisations, the pay-off will not be immediate. Think long-term, and manage the expectations of your staff and board.

If you would like an electronic version just send us an email with Online Fundraising Handbook in the subject line to probono@probonoaustralia.com.au. Please note that this is a very large file – 2.3mg.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Fundraising,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Fundraising Survey Reveals ‘Eye-Opening’ Harassment

Wendy Williams

Tuesday, 10th April 2018 at 8:35 am

Fundraising With Small Change

Contributor

Tuesday, 3rd April 2018 at 8:35 am

What’s Wrong With Giving and How Do We Fix It?

Lawrence Jackson

Thursday, 22nd March 2018 at 8:45 am

Charities Must Help People Help Themselves

Wendy Williams

Tuesday, 20th March 2018 at 8:36 am

POPULAR

Animal Shelter Loses Charity Status

Wendy Williams

Wednesday, 11th April 2018 at 5:20 pm

NFP Real Estate Agency to Drive Sydney’s Affordable Housing Supply

Wendy Williams

Wednesday, 11th April 2018 at 5:34 pm

NDIS Urged to Implement Portable Training System for Workers

Luke Michael

Tuesday, 17th April 2018 at 8:31 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Salary Survey 2018
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!