Corporate Volunteering - The US Experience
22 December 2004 at 12:12 pm
New research in the US highlights leading U.S. corporations’ commitment to volunteerism and explores the key components necessary to ensure successful employee volunteer programs.
“Measuring Corporate Volunteerism,” a study by CSR management consultants LBG Associates, reveals strong support for volunteerism in the corporate world, especially with senior executives who view volunteerism as a vital part of their corporate cultures.
According to the study, 100% of executives believe that senior management should actively volunteer, and that companies should financially support volunteerism.
This finding supports many others revealed in the study, including 85% of participating companies allow their employees to volunteer during the workday, and that nearly 60% of executives feel that supporting volunteerism is part of being a good corporate citizen.
By comparing the opinions between CR/volunteer managers and their executives, and local Not for Profits, the research provides the first comprehensive look at how companies and their NFP partners understand and evaluate corporate community service.
The study concludes with a powerful analysis of the statistical relationship between the various key components of corporate volunteer programs and their abilities to predict or forecast the overall success of corporate volunteer programs.
The research study, sponsored by the US Not for Profit VolunteerMatch and over 30 corporate leaders including Altria, Edison International, Target, Timberland, FPL and Charles Schwab, was conducted over a six-month period in 2004.
The study included interviews with community relations/volunteer managers and senior executives from nearly 50 major US companies and representatives from 40 NFP’s.
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