Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Involving Athletes In The Charity Cause


Monday, 6th December 2004 at 12:12 pm
Staff Reporter
Many organisations, for-profit and Not for Profits alike, have benefited from using athletes as representatives, taking advantage of the athlete's high profile and established popularity with fans.

Monday, 6th December 2004
at 12:12 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Involving Athletes In The Charity Cause
Monday, 6th December 2004 at 12:12 pm

Many organisations, for-profit and Not for Profits alike, have benefited from using athletes as representatives, taking advantage of the athlete’s high profile and established popularity with fans.

In addition to their star appeal, many athletes are in a position to make significant financial contributions to a charity.

As tempting as it is to recruit athletes, it is well to use caution when selecting an athlete according to US spokesperson, Eugene R. Tempel, the executive director of the Centre on Philanthropy at Indiana University, offers several steps that can make the experience of using an athlete a truly rewarding one.

– Do the research. Make sure the athlete’s story, achievements and values match those of the organisation.

– Approach athletes based on the organisation’s mission. If athletes believe in the mission, they will have a much greater effect over time.

– Because reaching high-profile athletes personally is difficult, identify people in their circle of trusted advisers who can influence their decisions. These include agents, marketing people, financial advisers, accountants and other athletes. In addition, family members and professional teams’ community relations departments can be helpful.

– Build relationships gradually, especially with younger athletes, to forge long-lasting partnerships.

– Make expectations clear from the outset in order to avoid misunderstandings or disappointments down the road.

– Make giving back fun for the athletes. Many are excited about charitable work and seek creative ways to become involved.

This information is reproduced from “The NonProfit Times” a leading US business publication for Nonprofit Management.



Guide to Giving

FEATURED SUPPLIERS


...


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

Yes we’re lawyers, but we do a lot more....

Moores

More Suppliers

Tags : Charity,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Susan Pascoe Appointed Head of Newly Formed Community Directors Council

Luke Michael

Friday, 22nd September 2017 at 5:21 pm

Recruitment Expert Says NFPs Need Thorough Process to Hire Honest Candidates

Luke Michael

Friday, 22nd September 2017 at 4:50 pm

Thinkers Look to Melbourne to Grow SA Purpose Economy

Wendy Williams

Thursday, 21st September 2017 at 4:44 pm

Mental Health Groups Call for Same-Sex Marriage to Prevent Suicide

Luke Michael

Thursday, 21st September 2017 at 4:24 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!