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Corporate Art – By Children!


Monday, 28th February 2005 at 12:02 pm
Staff Reporter
Motivations for selecting corporate art are changing and as one Not for Profit organisation sees it, the once 'status symbol' investment decision can now help charity.

Monday, 28th February 2005
at 12:02 pm
Staff Reporter


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Corporate Art – By Children!
Monday, 28th February 2005 at 12:02 pm

Motivations for selecting corporate art are changing and as one Not for Profit organisation sees it, the once ‘status symbol’ investment decision can now help charity.

“Corporate Art, By Children” supports a Not for Profit effort to encourage Australian children, from all backgrounds to creatively express themselves. Kids Earth Fund is a children’s organisation that that uses art as an educational vehicle to explore and support the key learning stages of children’s primary schooling.

And in a partnership with one of the worlds largest cleaning, cosmetics and hygiene product manufacturers, Henkel, corporations can now display art that supports early learning programs for children.

Corporate Art, By Children will be officially launched in March in Melbourne.

The scheme offers corporate the chance to invest in, lease or licence artwork created by children, whose interpretation of the world provides a fresh perspective for those in the business world.

Kids Earth Fund CEO, Phil Pittman says corporations can choose from over 1000 artworks, including 22 large canvasses, from different regions of NSW and a global mural created by 102 children from 16 countries including China, Uzbekistan and Kenya.

He says the art is organised into seven main themes to ensure that there are options for all working environments.

He says the organisation’s leasing arrangement allows Kids Earth Fund to keep the artwork as an education tool and removes the pressure to put an economic value on the children’s work!

A variety of leasing arrangements are available, all of which are tax deductible as an operating expense.

Kids Earth Fund was founded in Tokyo in 1988 and has offices in Brussels, Cambodia and New York. The Sydney office was established in 1999.

Henkel Australia is the Patron of Corporate Art, By Children. The global company says it’s support of this program is a further extension of its commitment to Corporate Social Responsibility.

In 2001, Henkel initiated a campaign to support 125 children’s projects in 52 countries at a cost of $2.1 million.

For more information go to www.kidsearthfund.org.au.

The launch will take place at Sofi’s, Sofitel Hotel , Collins Street, Melbourne on Tuesday March 1st at 6.00pm. Phil Pittman says Pro Bono Australia subscribers are welcome to attend the launch and must RSVP via email to phil.pittman@kidsearthfund.org.au.



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