Not for Profit Wins Internet Award
Monday, 21st February 2005 at 12:02 pm
Mission Australia has taken out the Best Non-Profit Website category at The Australian Interactive Media Industry Association (AIMIA) 11th Annual Awards announced this month.
Mission Australia’s website – designed by media agency, Clear Blue Day – was selected as the winner by more than 120 judges from the interactive media industry around Australia.
They are Australia’s longest-running interactive media industry awards and are the brainchild of the AIMIA: the peak national industry body representing the Interactive Media and Digital Content sectors in Australia.
Mission Australia was up against some strong competition, including: the Museum of Contemporary Art (MCA), The Victor Chang Cardiac Research Institute, The Cancer Council NSW Relay for Life and Somazone (a youth website).
Mission Australia was judged best website in this category based on its overall excellence in terms of fitness for purpose, design innovation, visual impact and aesthetics, technical expertise and usability and accessibility.
The Mission Australia website was redesigned in November 2003 by Clear Blue Day, and has already received industry accolades, most notably from internet.au magazine, again taking out the award for Best Non-Profit Website.
Mission Australia’s Website Manager Jen Kirkaldy says the award is wonderful recognition of the work Clear Blue Day and Mission Australia has put into the site.
Kirkaldy says the website was designed with the user in mind wanting an approachable, intuitive design and navigational structure that encouraged people to browse, and allowed users to quickly find the information they need.
The Australian Interactive Media Industry Association honoured 20 winners at its 11th Annual AIMIA Awards in Sydney.
This year saw a dramatic increase in entries – up 60% on last year.
Hosted by celebrity Adam Spencer, the ceremony attracted 500 members of the Australian Interactive Media Industry and dignitaries including Helen Coonan, Federal Minister for Communications, Information Technology and the Arts. The Minister formally opened the Awards with a speech detailing the importance of the interactive media industry for the Australian economy and how the country is at the forefront of digital content creation.