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ADMA Forum - Advertorial

Monday, 21st March 2005 at 12:03 pm
Staff Reporter
ADMA Forum is a once-a-year opportunity for marketers to get up to speed on what’s hot in direct marketing.

Monday, 21st March 2005
at 12:03 pm
Staff Reporter



ADMA Forum - Advertorial
Monday, 21st March 2005 at 12:03 pm

ADMA Forum – Advertorial

ADMA Forum is a once-a-year opportunity for marketers to get up to speed on what’s hot in direct marketing.

Formerly the Pan-Pacific Marketing Conference & Exhibition, this event brings together the industry’s leading minds to share valuable insights that will have a real impact on your response rates, your brand and your business.

ADMA Forum will take place at the Sydney Exhibition Centre, Darling Harbour over three days –Wednesday 25th May, Thursday 26th May and Friday 27th May.

Compelling speakers both from Australia and overseas will share their experiences and uncover the latest best practice techniques.

Tony Elischer, founder of THINK Consulting Solutions is an internationally regarded expert on fundraising and marketing, with extensive experience in strategic development of relationships, understanding individual life-stage and life-style, management and troubleshooting. In his keynote presentation, Tony will be providing insight into how some of the world’s leading charities view the market and achieve extraordinary results with minimal resources.

The Cancer Council NSW’s recurrent gift program ‘Breakthrough’ has proved a successful way of recruiting recurrent gift donors and retaining them.

Martin Paul, Director Marketing & Communications and Simone Williams, Direct Marketing Manager, from The Cancer Council NSW will speak on how one of Australia’s largest charities has faced the challenge of recruiting regular supporters cost-effectively through direct response television and multi-channel integration. See e-Newsletter article for more information.

John Allen, the Chief Executive of New Zealand Post, will speak on the power of customer insight.

After joining NZ Post in 1994 and holding a number of senior management roles, John Allen was appointed CE in May 2003. A true ‘marketer’ in every sense of the word, John is passionate about relationship marketing across all media, not just mail, and has been instrumental in the direction of the Privacy Laws in New Zealand.

Allen says the key competitors to direct mail are other media, far more than other “mail” service providers.

John talks about the international trends driving growth of the marketing communications industry and the research into consumers and media that NZ post has undertaken to address the challenge of promoting direct marketing, and in particular direct mail, alongside other channels.

The Australian Direct Marketing Association is Australia’s principal body for information based marketing. Formed in 1966, ADMA has evolved to become the nation’s pre-eminent marketing association representing over 500 member organisations. A national non-profit organisation based in Sydney, ADMA has State Branches in New South Wales, Queensland, South Australia, Victoria and Western Australia.

The conference can be booked on a “per session” (i.e. per half-day) basis, with the cost per session getting cheaper the more sessions you purchase.

ADMA is offering Pro Bono Australia Not for Profit readers a special 3 for 2 offer (eg 3 sessions for the price of 2 or 6 for the price of 4). Not for Profits must quote 05NP at the top of the online registration form or over the phone when registering to obtain the special offer.

ADMA Forum Exhibition will also stage presentations from key industry players throughout the 3-day event. These sessions are free of charge to Exhibition visitors and will provide valuable insights to support the new information gained throughout the Exhibition. The program will cover a number of different marketing disciplines, new media applications and case studies of ADMA Award-winning campaigns. Entry to the Exhibition is free.

For more information and to register online go to www.admaforum.com.au/conference_prog.cfm.

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