Good 360
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

ADMA Forum – Advertorial


Monday, 21st March 2005 at 12:03 pm
Staff Reporter
ADMA Forum is a once-a-year opportunity for marketers to get up to speed on what’s hot in direct marketing.

Monday, 21st March 2005
at 12:03 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
ADMA Forum – Advertorial
Monday, 21st March 2005 at 12:03 pm

ADMA Forum – Advertorial

ADMA Forum is a once-a-year opportunity for marketers to get up to speed on what’s hot in direct marketing.

Formerly the Pan-Pacific Marketing Conference & Exhibition, this event brings together the industry’s leading minds to share valuable insights that will have a real impact on your response rates, your brand and your business.

ADMA Forum will take place at the Sydney Exhibition Centre, Darling Harbour over three days –Wednesday 25th May, Thursday 26th May and Friday 27th May.

Compelling speakers both from Australia and overseas will share their experiences and uncover the latest best practice techniques.

Tony Elischer, founder of THINK Consulting Solutions is an internationally regarded expert on fundraising and marketing, with extensive experience in strategic development of relationships, understanding individual life-stage and life-style, management and troubleshooting. In his keynote presentation, Tony will be providing insight into how some of the world’s leading charities view the market and achieve extraordinary results with minimal resources.

The Cancer Council NSW’s recurrent gift program ‘Breakthrough’ has proved a successful way of recruiting recurrent gift donors and retaining them.

Martin Paul, Director Marketing & Communications and Simone Williams, Direct Marketing Manager, from The Cancer Council NSW will speak on how one of Australia’s largest charities has faced the challenge of recruiting regular supporters cost-effectively through direct response television and multi-channel integration. See e-Newsletter article for more information.

John Allen, the Chief Executive of New Zealand Post, will speak on the power of customer insight.

After joining NZ Post in 1994 and holding a number of senior management roles, John Allen was appointed CE in May 2003. A true ‘marketer’ in every sense of the word, John is passionate about relationship marketing across all media, not just mail, and has been instrumental in the direction of the Privacy Laws in New Zealand.

Allen says the key competitors to direct mail are other media, far more than other “mail” service providers.

John talks about the international trends driving growth of the marketing communications industry and the research into consumers and media that NZ post has undertaken to address the challenge of promoting direct marketing, and in particular direct mail, alongside other channels.

The Australian Direct Marketing Association is Australia’s principal body for information based marketing. Formed in 1966, ADMA has evolved to become the nation’s pre-eminent marketing association representing over 500 member organisations. A national non-profit organisation based in Sydney, ADMA has State Branches in New South Wales, Queensland, South Australia, Victoria and Western Australia.

The conference can be booked on a “per session” (i.e. per half-day) basis, with the cost per session getting cheaper the more sessions you purchase.

ADMA is offering Pro Bono Australia Not for Profit readers a special 3 for 2 offer (eg 3 sessions for the price of 2 or 6 for the price of 4). Not for Profits must quote 05NP at the top of the online registration form or over the phone when registering to obtain the special offer.

ADMA Forum Exhibition will also stage presentations from key industry players throughout the 3-day event. These sessions are free of charge to Exhibition visitors and will provide valuable insights to support the new information gained throughout the Exhibition. The program will cover a number of different marketing disciplines, new media applications and case studies of ADMA Award-winning campaigns. Entry to the Exhibition is free.

For more information and to register online go to www.admaforum.com.au/conference_prog.cfm.



FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

HLB Mann Judd is a specialist Accounting and Advisory firm t...

HLB Mann Judd

...


More Suppliers

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Migrant and Refugee Students Struggle to Find Work in Australia

Luke Michael

Friday, 24th November 2017 at 2:43 pm

Wage Theft Rampant Among Migrant Workers in Australia

Luke Michael

Thursday, 23rd November 2017 at 3:08 pm

Inclusive Workplaces Create Highly Effective and Satisfied Employees

Luke Michael

Thursday, 23rd November 2017 at 1:57 pm

Australians Want to Hear the Voices of Charities – Politicians Take Note

David Crosbie

Thursday, 23rd November 2017 at 8:48 am

POPULAR

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

Concerns Raised Over New ACNC Board Appointments

Luke Michael

Monday, 20th November 2017 at 2:28 pm

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Adelaide at the Vanguard of Ending Street Homelessness Globally

Wendy Williams

Tuesday, 21st November 2017 at 8:43 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Good 360
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!