CSR Impact On Consumers - US Study
26 August 2005 at 1:08 pm
According to a recent US study almost 90% of the U.S. population believe that it’s important for companies to not just be profitable, but to be mindful of their impact on the environment and society.
Although actual behaviours are, at times, different, the implications of this attitude on business operations are far-reaching.
The study by the Natural Marketing Institute (NMI) found that just over 70% of consumers indicate that knowing a company is mindful of their impact on the environment and society makes them more likely to buy their products or services, and nearly 50% state it makes them more likely to buy their shares.
These are just a few of the key findings from the NMI’s new consumer research report: Corporate Social Responsibility: Consumer Understanding and Influence.
This report quantifies consumer attitudes regarding corporate social responsibility (CSR) and the influence that CSR has on consumer interaction with companies and brands. Specific barriers, drivers, sources of influence, and other CSR-related topics are also examined.
To review a table of contents or to order a copy of the report go to: http://www.nmisolutions.com/r_corporate_responsibility_toc.html.
NMI is a strategic consulting, market research, and business development company specialising in the health, wellness, and sustainable marketplace.