Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

NFP Communications Research & Toolkit Offer


5 September 2005 at 1:09 pm
Staff Reporter
A recent US survey of Not for Profit organisations has found that many NFPs are lacking effective marketing and communications with current and would-be supporters.

Staff Reporter | 5 September 2005 at 1:09 pm


0 Comments


 Print
NFP Communications Research & Toolkit Offer
5 September 2005 at 1:09 pm

A recent US survey of Not for Profit organisations has found that many NFPs are lacking effective marketing and communications with current and would-be supporters.

The study, conducted by Not for Profit consultation group Cause Communications, found only one in five respondents knew what their peers were doing in the area of communications, and 90 percent of respondents said their organisations did no market research on their target audience.

Fifty-nine percent of respondents answered that their communications budget could be better; 12 percent said they had no such budget at all.

Lisa Witter, the executive vice president of a New York consulting firm says that while both large and small NFPs have been traditionally excellent with organisation, policy, and fundraising, communication and media relations remains at a deficit.

Those tasks, experts say, are essential to widening recognition of an organisation’s goals and broadening long-term support.

The situation in Australia is expected to be very similar.

The result of this research has seen Cause Communications produce an exhaustive Communications Toolkit that translates well to the Australian scene.

Called A Guide to Navigating Communications for the Nonprofit World the 70 page hard-bound toolkit offers information and advice – everything from research basics, branding and message development and budgeting to advertising, campaigns, guerilla marketing and media relations.

It cleverly offers ‘roadside assistance’ sections in each chapter offering website addresses, publications and fast facts.

It has work sheets, planning sheets and pro forma release forms…everything to make the NFP marketing and communications job easier.

While some of the examples relate to the American scene, the information is non-country specific and there are plenty of websites links that are internationally based.

Apart from all this, it is a beautifully designed and laid out publication with a heavy duty cover that is meant for the hard work required in any Not for Profit organisation.

The book was made possible by support from The Annenberg Foundation, The California Endowment, The James Irvine Foundation and The Marguerite Casey Foundation.

As well the electronic version of the Toolkit can be download FREE in PDF format from the Cause Communication website at http://www.causecommunications.org/CC/CC_news06_1.html. Just register your details. (Editor’s note: The registration form doesn’t have a code for Australia so I chose sunny California, but all the other info was true and correct!) Hard copies are so far only available in the US.

However… Cause Communications has kindly donated a bound hard copy of the Toolkit to be given away to a Pro Bono Australia reader who can tell us in 25 words or less why they need this book!

Just send us an email to probono@probonoaustralia.com.au with the words Communication Toolkit in the subject line by Monday 12th September 2005. Good luck!



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Tags : study,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Have you and your team fallen into this trap too?

Clare Desira

Sunday, 5th July 2020 at 2:30 pm

Faith without work(ers) is dead

John Falzon

Saturday, 4th July 2020 at 9:00 am

Tie-dye face masks helping raise money for sick kids

Luke Michael

Saturday, 4th July 2020 at 8:00 am

Advocates push to allow reusable cups at Aussie cafes again

Luke Michael

Friday, 3rd July 2020 at 4:43 pm

pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!