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Pareto Masterclass with UK Expert -Advertorial


Monday, 5th September 2005 at 1:09 pm
Staff Reporter
Fundraising research expert and renowned author Adrian Sargeant will be in Sydney and Melbourne next month to share some of the secrets of donor loyalty.

Monday, 5th September 2005
at 1:09 pm
Staff Reporter


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Pareto Masterclass with UK Expert -Advertorial
Monday, 5th September 2005 at 1:09 pm

Fundraising research expert and renowned author Adrian Sargeant will be in Sydney and Melbourne next month to share some of the secrets of donor loyalty. Don’t miss this opportunity to meet one of the truly great minds in fundraising today.

“Building Donor Loyalty”

Why do donors stop giving? What factors drive how committed and loyal donors will be to your organisation? What drives the lifetime value of your supporters? In this session we will review the latest research in the realm of donor retention and provide answers to these questions.

The session will also draw on the best of professional practice from the US, UK and Australia.

In short, the Masterclass will:

– Explain why loyalty matters, outlining the key costs of donor defection

– Define lifetime value and understand how it can be used to drive retention strategy

– Describe why donors terminate their giving

– Design a retention strategy to maximize donor loyalty

SYDNEY
Date: Tuesday 13th September 2005
Time: 1.30pm-4.30pm
Speaker: Adrian Sargeant
Venue: Darlinghurst Theatre,
19 Greenknowe Avenue, Potts Point

Registration form – http://www.paretofundraising.com/regform130905.pdf

MELBOURNE
Date: Thursday 15th September 2005
Time: 1.30pm-4.30pm
Speaker: Adrian Sargeant
Venue: Business Centre,
365 Little Collins Street

Registration form – http://www.paretofundraising.com/regform150905.pdf

Cost per person:

$80 (Charities with one fundraiser or fundraising turnover of less than $500k)
$200 (Charities with two or more fundraisers or turnover of more than $500k)
$800 (Non-charity or companies)

Any charity travelling interstate to attend this Masterclass will be entitled to one ticket at $80.

About Adrian Sargeant

Adrian Sargeant is Professor of Nonprofit Marketing and Fundraising at Bristol Business School in the U.K. He is also a Adjunct Professor of Philanthropy at the Indiana University Center on Philanthropy. He is the author of Fundraising Management and Marketing Management for Nonprofit Organizations, published by Routledge and the Oxford University Press, respectively. He was recently voted one of the most influential figures in UK fundraising, by readers of Professional Fundraising magazine.

For further information, please email masterclass@paretofundraising.com or call Gemma Eastwood on 02 9380 8414.



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