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ADMA Forum 2006 - Advertorial

27 March 2006 at 12:03 pm
Staff Reporter
The ADMA Forum 2006 offers marketing strategies from some of the world’s leading brands and a learning experience for the Not For Profit sector with a flexible conference program as well as free seminars and exhibitions.

Staff Reporter | 27 March 2006 at 12:03 pm


ADMA Forum 2006 - Advertorial
27 March 2006 at 12:03 pm

Marketing Strategies Revealed – ADMA Forum 2006
The Australian Direct Marketing Association’s ADMA Forum 2006 offers marketing strategies from some of the world’s leading brands and a learning experience for the Not for Profit sector with a flexible conference program as well as free seminars and exhibitions.

The three-day conference program and exhibition is being held at the Sydney Convention & Exhibition Centre, Darling Harbour from Wednesday 24th to Friday 26th of May.

It will focus on three daily themes: Multichannel Marketing – Strategies in Creating Response (Day 1); Data – Higher Response Through Relevance (Day 2) and Relationships – Client, Agency and Customer (Day 3).

Hear speakers such as:

Jenny Nolch from Foster’s Australia will discuss how she established key strategic partnerships with her agencies and how trust in those partnerships has been the secret ingredient to a campaign’s successful implementation.

Huw Davis, Euro RSCG 4DM who specialises in the strategic use of data including advising a range of charities and Not for Profit organisations.

Dominic Purvis, Cathay Pacific Loyalty Programs Ltd. will explore how to achieve the “right” loyalty with supporters.

Stuart Archibald, Managing Partner, archibald ingall stretton, who has been delivering integrated communications for clients in the UK, USA and the Asia Pacific region for two decades, including a number of charity and Not for Profit clients.

They will join other international and local marketing leaders to provide practical insights into a wide range of sectors such as FMCG, Travel, Telecommunications, and Financial Services covering data strategies, loyalty programs, B2B, creative, digital marketing and more. One theme is universal – it’s all about maximising the effectiveness of every marketing dollar spent.

Leading brands being discussed include Procter & Gamble, Foxtel Digital, Cathay Pacific, Unilever, Optus, Electrolux and Kimberly-Clark including a number of smaller, low budget brands.

Anybody who is serious about getting their marketing activities focused on delivering results cannot afford to miss this year’s Forum. And that goes for the Not for Profit sector as well.

Highlights introduced to the FREE ADMA Forum Exhibition this year will include search engine marketing education conducted by Google, who are offering free one-on-one sessions throughout each day to teach visitors how to use search marketing to its full potential.

Leading communication and print service providers on the Fuji Xerox Partner Pavilion will demonstrate innovative and practical examples of campaigns, using the latest in ‘personalisation’ and ‘multichannel’ direct marketing techniques to dramatically improve response.

As well, a live charity pitch will be held during the exhibition, enabling the audience to watch leading agencies battle it out as they present a concept and strategy to a potential charity client.

The free daily Exhibition Seminar Program will be interactive and thought-provoking, including one full day of free seminars tailored to small to medium sized businesses.

Delegates registering by Friday 21st April will save 15%, whilst ADMA Members receive a further 25% discount. The conference can be booked on a per session basis, allowing greater flexibility for attendees.

Not for Profit organisations receive a special 3 for 2 offer – simply quote 06NP in the code section on the top of the online registration form or by phone when registering and receive 3 sessions for the price of 2 or 6 sessions for the price of 4.

For further details about the event, including special accommodation rates, speakers and the exhibition, please visit Or phone 1800 445 944 and email:

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