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Media and PR Training by the Experts


Monday, 25th September 2006 at 1:09 pm
Staff Reporter
Following on from the success of last year's Media Training, Pro Bono Australia will once again be holding a series of small and interactive training sessions with a special focus on the Not For Profit sector.

Monday, 25th September 2006
at 1:09 pm
Staff Reporter


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Media and PR Training by the Experts
Monday, 25th September 2006 at 1:09 pm

Following on from the success of last year’s Media Training, Pro Bono Australia will once again be holding a series of small and interactive training sessions with a special focus on the Not For Profit sector.

This time, two of Melbourne’s most highly regarded Media Training and Public Relations & Event Management specialists will be offering their expertise and insights over three separate days in Melbourne during November.

Media Training

With 29 years experience in the Australian media and 20 years in media training, Lina Caneva will give you the practical ‘hands on’ information and tools to handle any media opportunity or event. Lina has worked extensively as journalist with ABC and Seven Network News and is also an award winning documentary filmmaker.

Lina’s workshops will include basic media training, theory and media management, as well as an intensive ‘key messages’ workshop with radio and television practice. Depending on your need and level of experience these sessions will show you how to use the media to your advantage, hone those key messages and get them out there!

Public Relations & Event Management

Publicist and public relations consultant, Irene Lau left the corporate world of Public Relations in 1996 and set up her own business – Irene Lau PR. Specializing in life-style products and special events, Irene has also planned publicity strategies for not-for-profit organizations and fund-raising events including the Four Chefs Dinner, The Spirit of Christmas charity album and most recently The Australian Transplant Games.

With over 30 years experience as a publicist Irene is one of Melbourne’s best when planning event and media strategies. Irene’s three-hour workshop will show you how to identify possible problems, plan a strategy to avoid the pitfalls and take advantage of the opportunities that will enable you to maximise your event or launch. Learn to measure the success of your campaign and how to recognise success through a properly planned public relations strategy.

These sessions are being held at an ideal time when many of you may be working on campaigns and appeals; we will make you ‘campaign ready’ when the time comes!

The number of delegates per session will be kept to a minimum (approximately 12 per session) in order to ensure a more personal approach and allow time for each individual to workshop their own causes and key messages.

Full day corporate media training sessions with a professional normally cost over $2,000 per person – so with the Not For Profit budget in mind we are offering these sessions at a fifth of the normal rate.

Half Day = $250 + GST per person
Full Day = $400 + GST per person

Program Details:

Sessions will be available for full or half days with morning / afternoon tea and lunch provided for those attending the full day.

The full day sessions on the 16th and 23rd have been planned to combine in providing you with both the tools to develop effective key messages, and the distinction of a public relations insight into how these messages work within the bigger picture.

Thursday November 16th

Morning Session – Media Training with Lina Caneva – ‘key messages’ workshop with radio and TV practice
Afternoon Session – PR & Event Management with Irene Lau

Thursday November 23rd

Morning Session – Media Training with Lina Caneva – basic media training and theory
Afternoon Session – PR & Event Management with Irene Lau

Thursday November 30th

Morning Session – Media Training with Lina Caneva – basic media training and theory
Afternoon Session – Media Training with Lina Caneva – ‘key messages’ workshop with radio and TV practice

Venue:

Pro Bono Australia Offices
Ground Floor – Meeting Room 1
685 Burke Rd, Camberwell

If you would like to express your interest in attending either the half or full day sessions please e-mail Georgie Curtis for a booking form – gcurtis@mahlab.com or call (03) 8080 5650.

This really is an incredible opportunity to work with two highly esteemed professionals in their field – so tell your friends and colleagues – this is an opportunity not to be missed!



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