Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  | 

BSR - Intangible Assets & CSR


27 November 2006 at 1:49 pm
Staff Reporter
While the Financial Times was reporting that the world's biggest accounting firms had joined forces to call for a radical overhaul of how companies report performance, the BSR Conference in New York saw this as recognition of what the current accounting systems don't value.

Staff Reporter | 27 November 2006 at 1:49 pm


0 Comments


 Print
BSR - Intangible Assets & CSR
27 November 2006 at 1:49 pm

While the Financial Times was reporting that the world’s biggest accounting firms had joined forces to call for a radical overhaul of how companies report performance, the BSR Conference in New York saw this as recognition of what the current accounting systems don’t value.

Jonathan Low in his presentation “Unlocking Hidden Value: Intangible Assets & CSR” told his audience that intangible assets like leadership skills, innovation, brand reputation, trade marks, IP and employee knowledge can represent as much as 75% of a firm’s value.

Yet these drivers of corporate performance were not on the balance sheets.

Low says understanding the nature of intangibles and the ways that responsible business can strengthen and measure them effectively holds great promise.

He says most companies have about 70% of the information needed on intangible assets but it was not generally shared by the departments at a corporate level.

Jonathan Low is Managing Director of CCW Inc., and author of “Invisible Advantage”.

Jonathan Low has worked with corporate clients of all sizes in North America and Europe, and has directed four major research reports on the role of intangibles in the global economy: Measures That Matter, Success Factors in the IPO Transformation Process, Decisions That Matter, and The Value Creation Index.

His work has appeared in The Wall Street Journal, The New York Times, Forbes, BusinessWeek and other publications.



PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Changing the record for good

Maggie Coggan

Monday, 12th April 2021 at 4:20 pm

The sweeter way to promote youth mental health

Luke Michael

Saturday, 10th April 2021 at 8:00 am

New report maps out Australia’s impact startup ecosystem

Luke Michael

Thursday, 8th April 2021 at 4:55 pm

Do you really need a new resume for every job?

Maggie Coggan

Thursday, 8th April 2021 at 8:00 am

pba inverse logo
Subscribe Twitter Facebook
×