NDIS Criterion
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Consumer Survey Uncovers variables in CSR Communications


Monday, 27th November 2006 at 2:01 pm
Staff Reporter
A new consumer survey uncovers variables that drive successful corporate responsibility communications. A US consumer trust survey has looked into why some corporate responsibility communications drive consumer trust while others fail.

Monday, 27th November 2006
at 2:01 pm
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Consumer Survey Uncovers variables in CSR Communications
Monday, 27th November 2006 at 2:01 pm

A new consumer survey uncovers variables that drive successful corporate responsibility communications.
A US consumer trust survey has looked into why some corporate responsibility communications drive consumer trust while others fail.

The survey was carried out by researchers DDB Brand Integrity Group in conjunction with Ideal Bite an eco-friendly online resource.

Answered by more than 700 Ideal Bite subscribers, the survey highlights the urgency of values-driven corporate citizenship initiatives and straightforward communications.

Key findings include:

• Respondents cited insincerity with first-party seals of approval and rejected campaigns that lacked specificity and transparency.

• Respondents did not find donation-with-purchase programs compelling. Instead, aligning a corporate cause with a company’s DNA received a favourable response.

• Partnerships between corporations and Not for Profits were often seen as self-serving efforts.

Jen Boulden, cofounder of Ideal Bite says these ‘new environmentalists’ are not wearing Birkenstocks, and they are not living in yurts. But they are consuming with a conscience. They are guided by their values and vote with their dollars.

The survey examined 14 different companies through side-by-side comparisons of expressions of similar corporate responsibility initiatives. Respondents were asked which examples were more trustworthy or credible and why.

Examples included comparing companies with similar products and campaigns, different brands focusing on a similar issue, different approaches to corporate social responsibility communications, and endorsements and partnership programs.

Ideal Bite (www.idealbite.com) is an online source for connecting good companies to appreciative consumers by sending out free eco-living tips to an opt-in database each weekday, via e-mail. Ideal Bite launched in the U.S. in June 2005, and has since introduced the concept of "light green living" to tens of thousands of daily readers.



FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

Yes we’re lawyers, but we do a lot more....

Moores

...


More Suppliers

Tags : Survey,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Impact Investing Survey Underway

Contributor

Tuesday, 10th October 2017 at 8:43 am

Civil Voices Survey Takes the Temperature of Not for Profit Advocacy

Wendy Williams

Thursday, 17th August 2017 at 8:37 am

Survey Questions “Well-Run” Not for Profits

Wendy Williams

Thursday, 30th March 2017 at 4:37 pm

Study into the Effect of the NDIS on Carers

Lina Caneva

Wednesday, 25th January 2017 at 9:26 am

POPULAR

Disability Advocacy Group Fights to Restore State Funding

Luke Michael

Thursday, 9th November 2017 at 8:37 am

Red Cross Moves to Wage-Based Fundraising Model

Lina Caneva

Thursday, 16th November 2017 at 8:30 am

New Same-Sex Marriage Bill Looks to Protect Faith-Based Charities

Luke Michael

Monday, 13th November 2017 at 5:25 pm

Donors Looking for a Personalised Experience to Give More – Study

Lina Caneva

Wednesday, 8th November 2017 at 1:43 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


NDIS Criterion
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!