NEWS  | 

New Study – Fundraising Program Benchmarks – Advertorial

Monday, 6th November 2006 at 11:54 am
Staff Reporter
How healthy is your fundraising program? New benchmarks released today

Monday, 6th November 2006
at 11:54 am
Staff Reporter



New Study – Fundraising Program Benchmarks – Advertorial
Monday, 6th November 2006 at 11:54 am

How healthy is your fundraising program? New benchmarks released today

In the first project of its kind in Australia, ten Not for Profits have combined their raw donation transaction data to benchmark against each other and evaluate their fundraising programs.

In all, more than 15.3 million transactions by 1.6 million donors worth $772 million in fundraising income formed the basis of the project. The data used also covers a significant period of time – the last 11 years.

A wide variety of benchmarks have been distilled from the analysed data, some of which include: direct mail and regular giving levels; bequest income and the average size of bequests left to nonprofits; and donor acquisition and retention rates.

A summary of the benchmarks and the project will be published today in Fundraising and Philanthropy Australasia .

The editor of Fundraising and Philanthropy Australasia, Jeremy Bradshaw, says
there are three important ways in which the project is helping nonprofits.

Firstly, he says, it provides Not for Profits with a better understanding of how they are performing in different aspects of their fundraising; secondly, the study identifies which parts of their program need improving; and finally, it will provide direction and goals to work towards.

The organisations taking part in the project represent a diverse cross-section of the Not for Profit sector. They are: Amnesty International Australia, Anglicare, Australia for UNHCR (the UN refugee agency), Australian Conservation Foundation, Cancer Council NSW, ChildFund Australia, Children’s Cancer Institute Australia, Christian Blind Mission International (Australia), Heart Foundation and The Lost Dogs’ Home.

The study is being coordinated by Pareto Fundraising, which is also analysing all the data.

order a subscription to Fundraising and Philanthropy Australasia, which contains a summary of the new benchmarks, simply go to www.fpmagazine.com.au. Alternatively you can call 02 9977 8991 to order over the phone, or download a subscription form from the link below.


Fantastic digital management app for organisations deliverin...


We specialise in data solutions consulting and IT profession...

DQUBE Solutions

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

More Suppliers

Tags : Fundraising,

Get more stories like this



The Politics of Charities Receiving Donations


Thursday, 22nd February 2018 at 8:24 am

Get With The (Donor) Program at FIA Conference 2018


Tuesday, 13th February 2018 at 8:17 am

Predictions for 2018: NFP Recruitment

Richard Green

Tuesday, 30th January 2018 at 8:32 am


Luke Batty Foundation to Close as Rosie Batty Steps Down

Luke Michael

Monday, 19th February 2018 at 5:37 pm

Calls to Remove ‘Blanket Religious Exemptions’ for Faith-Based Charities

Luke Michael

Friday, 16th February 2018 at 2:35 pm

Sharp Decline in People Accessing Disability Support Pension

Luke Michael

Wednesday, 21st February 2018 at 4:59 pm

Employee-Led Mutual to Deliver NDIS Services in SA

Luke Michael

Monday, 19th February 2018 at 10:54 am

Write a Reply or Comment

Your email address will not be published. Required fields are marked *

Civil Voices
pba inverse logo
Subscribe Twitter Facebook

The social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!