Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

Australians’ Online Habits


Monday, 18th December 2006 at 10:48 am
Staff Reporter
The internet is the most popular source of information about specific products or services, according to a new survey into Australians' internet search habits.

Monday, 18th December 2006
at 10:48 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Australians’ Online Habits
Monday, 18th December 2006 at 10:48 am

The internet is the most popular source of information about specific products or services, according to a new survey into Australians’ internet search habits.

The online survey, Australian Online Search Habits 2006 asked a series of questions of Australians aged 18-64 years with access to the internet.

The survey found that 96% of online users turned to the internet for information on specific products and services with travel and holiday information the most popular.

In July 2006 Network PR commissioned research agency Galaxy Research to conduct the survey.

The survey findings indicate that the Australian online population has embraced the
use of the internet as a source of information and the internet is now a ‘mainstream’ media being used regularly for news, news updates, and product research.

Key findings included:
– 66% of online Australians turning to the internet for news updates in preference to TV, radio, newspapers or magazines.
– Travel and Accommodation, Personal Electronics and Motor Vehicles are the
leading consumer categories searched.
– When searching online for product and service information, 85% use a search
engine with only 15% going directly to a known website.
– More than half (55%) of those online use search engines for personal use on a
daily basis.
– The online population has a good understanding of the difference between
natural (or ‘organic’) language search results and sponsored or paid links, with
92% saying natural language results are more likely to be relevant.
– When searching, most internet users view the first three pages only (79%).
– Regular (weekly or more) Blog interaction is low at 14%, web casts 7% and pod
casts 5%. Discussion forums – the more established of the interactive medium is
strongest at 22%.

The survey says the internet has cemented its place as an integral resource for gaining information on news, consumer goods and services.



Guide to Giving

FEATURED SUPPLIERS


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

...


Yes we’re lawyers, but we do a lot more....

Moores

NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

More Suppliers

Tags : Technology,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Susan Pascoe Appointed Head of Newly Formed Community Directors Council

Luke Michael

Friday, 22nd September 2017 at 5:21 pm

Recruitment Expert Says NFPs Need Thorough Process to Hire Honest Candidates

Luke Michael

Friday, 22nd September 2017 at 4:50 pm

Thinkers Look to Melbourne to Grow SA Purpose Economy

Wendy Williams

Thursday, 21st September 2017 at 4:44 pm

Mental Health Groups Call for Same-Sex Marriage to Prevent Suicide

Luke Michael

Thursday, 21st September 2017 at 4:24 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!