Guide to Giving
MEDIA, JOBS & RESOURCES FOR THE COMMON GOOD
NEWS  | 

‘LOOKLE’ Searches to Help Charities


Monday, 26th February 2007 at 11:29 am
Staff Reporter
There's a new Australian-based Internet search-engine that hopes to use consumers voracious need to browse the web to help charity.

Monday, 26th February 2007
at 11:29 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
‘LOOKLE’ Searches to Help Charities
Monday, 26th February 2007 at 11:29 am

There’s a new Australian-based Internet search-engine that hopes to use consumers voracious need to browse the web to help charity.

It’s called LOOKLE.com (not to be confused with Google.com) and every time someone searches the Internet on LOOKLE, one cent can go to a charity or school of the donor’s choice.

LOOKLE founder Alan Rogers says one cent may not sound like a lot, but considering that Internet searching is one of the most popular activities on the net where typical search engines generate millions of searches per year, this can translate into thousands of dollars going to worthy causes.

Based on LOOKLE’s own estimates, charities can earn as little as $100 a year or as much as $45,000 per year.

Rogers says the concept is simple. At LOOKLE.com, consumers select an organisation from a database of hundreds and search away as normal. There’s no need to register or give up an email address. It works automatically with every search conducted.

He says the idea is that users tell all their friends, and they tell all their friends and so on. If 100 people selected the same organisation and used LOOKLE only three times a day for a year, that organisation would earn $1095.

Users can alternate the organisations they want to help, for example one day they might choose the ‘Australian Red Cross’ and another day swap over to the ‘Make a Wish Foundation’.

Rogers says some 390 charities are already listed on the site and he is looking for extra charities and schools with DGR status to join. It is a free service for charities who can apply via LOOKLE’s web site.

Another interesting aspect of the search-engine is that LOOKLE searches Australian web sites only and has been around since 2001.

Rogers says after initial concerns by international search-engine giant Google.com when LOOKLE.com started, the idea of an Australian-only search engine added a point of difference.

Rogers says he was set to embark on a mega advertising campaign, spending thousands of dollars on self promotion.

But he says he had a gut feeling there had to be a smarter way.

He thought why not divert the advertising budget to charities and encourage users to tell others about LOOKLE.

If you want to register your charity go to www.lookle.com and click on ‘submit a charity’.



Guide to Giving

FEATURED SUPPLIERS


NGO Recruitment is Australia’s not-for-profit sector recru...

NGO Recruitment

Helping the helpers fund their mission…...

FrontStream Pty Ltd (FrontStream AsiaPacific)

...


Brennan IT helps not-for-profit (NFP) organisations drive gr...

Brennan IT

More Suppliers

Tags : Internet,

Get more stories like this

FREE SOCIAL
SECTOR NEWS

YOU MAY ALSO LIKE

Susan Pascoe Appointed Head of Newly Formed Community Directors Council

Luke Michael

Friday, 22nd September 2017 at 5:21 pm

Recruitment Expert Says NFPs Need Thorough Process to Hire Honest Candidates

Luke Michael

Friday, 22nd September 2017 at 4:50 pm

Thinkers Look to Melbourne to Grow SA Purpose Economy

Wendy Williams

Thursday, 21st September 2017 at 4:44 pm

Mental Health Groups Call for Same-Sex Marriage to Prevent Suicide

Luke Michael

Thursday, 21st September 2017 at 4:24 pm

POPULAR

Moves to Stop Volunteering at Overseas Orphanages

Luke Michael

Wednesday, 13th September 2017 at 1:54 pm

Future Uncertain for Disability Organisations Following Funding Cuts

Wendy Williams

Tuesday, 19th September 2017 at 8:29 am

Majority of NFPs Are Not Believed to be Well-Run, According to New Survey

Luke Michael

Tuesday, 12th September 2017 at 4:14 pm

More Australians Are Giving Time Not Money

Wendy Williams

Monday, 11th September 2017 at 5:07 pm

Write a Reply or Comment

Your email address will not be published. Required fields are marked *


Guide to Giving
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!