Espresso Martinis and Impact
MEDIA, JOBS & RESOURCES for the COMMON GOOD
NEWS  | 

CEOs Encourage Corporate Philanthropy


Thursday, 22nd March 2007 at 10:49 am
Staff Reporter
A group of CEOs from Fortune 500 companies found that the most successful corporate giving programs are inspired by employees and CEOs alike and are relevant to the core values and business objectives of the company.

Thursday, 22nd March 2007
at 10:49 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
CEOs Encourage Corporate Philanthropy
Thursday, 22nd March 2007 at 10:49 am

A group of CEOs from Fortune 500 companies found that the most successful corporate giving programs are inspired by employees and CEOs alike and are relevant to the core values and business objectives of the company.

The consensus was that in order for employees to engage, a commitment to corporate philanthropy must be part of a company’s culture. The business case for philanthropy is strong, as CEOs are seeing ‘giving’ as more strategic and advocate that it must be more transparent.

As part of the annual meeting in the US, CEOs representing companies such as Citigroup, Deloitte, GlaxoSmithKline, Hasbro, The Interpublic Group of Companies, JP Morgan Chase & Co., McGraw-Hill, Prudential Financial and Wachovia shared best practices and outlined philanthropic priorities.

As the only meeting of its kind, gathering CEOs to focus on the business case for corporate philanthropy, this group also agreed that in order to expand programs globally, a priority must be placed on engaging employees locally.

They believe that there is a real opportunity to change the perceptions of the U.S. on the global stage as companies embark on more ambitious philanthropic efforts to geographies in need.

Prudential Chairman and CEO Art Ryan says philanthropic outreach should be an integral part of the corporate culture and value system. In addition, corporations should put programs in place that encourage and support employee volunteerism.

Ryan says giving back to the communities where they live and work helps ensure that they stay connected with the people who are at the heart of a corporation’s mission.

Marc Benioff, CEO of salesforce.com says employee empowerment is critical. Companies that rally employees around programs that make a difference in the world are going to secure more loyalty and value from them.

At the same time, the most recent matched set findings the Committee Encouraging Corporate Philanthropy (CECP) report demonstrates that giving has increased by 15 percent, clearly showing that philanthropy is a priority for business leaders.

Charles Moore, CECP Executive Director the gathering is a means to discuss best practices for executive leadership in making the most impact on society and their businesses through effective philanthropy programs.

He says by analysing market forces, pinpointing business/philanthropic opportunities, and building sustainable programs, companies can use their core competencies and, more importantly, work together to support society while growing the bottom line.

Founding co-chairs Paul Newman and Ken Derr established CECP in 1999 and membership now includes more than 145 CEOs and Chairpersons, comprising a powerful network of senior executives committed to corporate philanthropy.

Members’ companies are responsible for more than 40 percent of charitable corporate giving in the U.S.

The Committee Encouraging Corporate Philanthropy (CECP) is the only international forum of business CEOs and Chairpersons pursuing a mission exclusively focused on corporate philanthropy.




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Tags : Philanthropy,

 Print

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

What philanthropy wants: A more giving Australia

Sarah Wickham

Tuesday, 16th April 2019 at 8:05 am

Chinese giving grows to $33 billion

Luke Michael

Friday, 12th April 2019 at 3:33 pm

Dear baby boomers: Australian philanthropy needs your help

Krystian Seibert

Friday, 5th April 2019 at 3:58 pm

Philanthropy's rainbow problem

Caitriona Fay

Tuesday, 26th March 2019 at 8:54 am

POPULAR

‘They don't see eye-to-eye’: Leadership turmoil engulfs the ACNC

Luke Michael

Tuesday, 16th April 2019 at 8:24 am

Disability groups call for conflicting commissioners to step down

Maggie Coggan

Monday, 8th April 2019 at 4:47 pm

An (unlikely) friend in need

Maggie Coggan

Saturday, 6th April 2019 at 12:00 pm

NFPs struggling to measure their impact

Luke Michael

Thursday, 11th April 2019 at 4:33 pm

Espresso Martinis and Impact
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!