Corporate Community Fit - Foundation Looks to Woman Shoppers Online
30 April 2007 at 12:17 pm
Finding the right fit between a corporate and a community organisation isn’t always easy. The Ovarian Cancer Research Foundation is forging a link with an online shopping venture that is a perfect target audience for their awareness campaign – women!
Through the online fashion magazine and shopping portal, LetsShop.com, the OCRF has begun on an e-card awareness campaign called Send a Silver Ribbon – in time for Mother’s Day.
Currently in Australia 1 woman dies from ovarian cancer every 10 hours and there is still no early detection test. As a result ovarian cancer is often referred to as a silent killer.
For LetsShop.com the corporate community partnership is a perfect fit – 95% of its online shoppers are women!
LetsShop.com invites all online visitors at www.LetsShop.com to send a free OCRF Silver Ribbon e-card to loved ones and the special women in their lives about ovarian cancer, a disease affecting women of all ages.
Each Silver Ribbon e-card has a key message about ovarian cancer with the objective of creating community awareness about the disease and highlighting the need to prosper research funds for an early detection market for this insidious disease.
Ovarian Cancer is one of the most serious cancers affecting women. At present, when detected and treated early, 80-100% of women will survive beyond five years, compared with only 20-30% when diagnosed in the late stages. The key to changing this statistic and giving women with ovarian cancer a better long-term outlook is early detection.
LetsShop.com spokesperson, Genevieve Brannigan says the awareness campaign also brings the Ovarian Cancer Research Foundation as a Community Help Affinity Members Program (CHAMP) partner.
As a CHAMP partner, five percent of all LetsShop.com advertising revenue is donated to OCRF when nominated by LetsShop.com members to help the Foundation continue their significant and vital research into finding an early detection test for ovarian cancer.
Brannigan says LetsShop.com is proud to be involved in the Send a Silver Ribbon campaign and promote OCRF’s important research endeavours for early detection.
She says when LetsShop launched the directors were already heavily involved in community activities as Rotarians and were keen to include community engagement into their original business model.
Liz Heliotis, CEO and Co-Founder of the OCRF says the Foundation’s main aim is to develop and implement an early detection test that ultimately becomes as readily available and habitual as a pap smear or breast mammography in every woman’s regular medical.
To find out more or send an e-card go to: www.letsshop.com/OCRF/tabid/1071/Default.aspx