Australian Corporate Attitudes Changing on Sustainability
24 May 2007 at 1:59 pm
Corporate attitudes are changing on sustainability and innovation in Australia according to a new book and supporting website.
Australian organisations are making significant inroads in the arena of sustainability, many of these initiatives being introduced in a new book called Australian Innovation: Towards a Sustainable Future.
Through case-studies, the publication showcases organisations, industry leaders, researchers and entrepreneurs who are making strides in new sustainable initiatives and technologies resulting in long-term environmental, economic and social benefits.
Author of the book, Valerie Khoo says sustainability is still an emerging and evolving area of business, but one that is being taken seriously by corporate heavyweights who realise that to ignore it would be: at best, foolish; at worst, disastrous.
Khoo says ultimately, the book is about people – the visionaries who turned ‘Eureka’ moments into global applications, the failures that preceded success and the struggle to turn ideas into commercial reality.
To complement the book a new website (www.sustained.com.au) has been launched as a hub for sustainability and innovation in Australia.
The book Australian Innovation: Towards a Sustainable Future can be viewed at www.sustained.com.au