Cavill+Co Launches HeartSmart Tool Kit
30 July 2007 at 4:18 pm
Corporate-cause partnership expert Cavill+Co is set to launch a world–first distance education program to help Not for Profits build best practice and mutually beneficial partnerships with the corporate sector.
Cavill+Co Founder and Director, Hailey Cavill recently launched the program called the HeartSmart NPO Toolkit with its learning program set to begin in May 2008.
The HeartSmart NPO Toolkit is a 10-month modular based distance education training program designed to upskill NPO team members responsible for seeking out and securing partnerships with corporates and brands.
The Toolkit is supported by telephone coaching and monthly Tutorials facilitated by Cavill + Co. The Tutorials will run in Melbourne and Sydney each month with Videoconference facilities so that NPO’s from other states can join the Tutorial.
Hailey Cavill says it’s a step by step process for preparing for and seeking out multi-layered, equitable corporate partnerships – partnerships that provide $ investment, significant marketing might to put your cause on the map.
Cavill says the program has been refined and implemented and honed in the real world with numerous NPOs over 11 years.
She says her company has created 28 corporate-cause partnerships in that time.
Cavill says it makes perfect sense for corporates and Not for Profits to work together. The Not for profits need intellectual and financial investment to service the community’s needs, as well as volunteer help.
As well she says corporates are under increasing pressure to be – and be seen to be – investing in communities and to adopt the principals of Corporate Social Responsibility.
By partnering with a cause – at the brand as well as staff level – companies and brands can make a tangible difference, provide staff with an opportunity to provide a meaningful contribution to the community, as well as enhance corporate reputation and build consumer trust.
Embodying the value of partnerships, Cavill+Co has teamed up with leading organisations in both the corporate and Not for Profit sector to produce the Toolkit.
Partners include Australia Post, Commonwealth Bank, Telstra, Creative Promotions (toolkit production), Fenton Communications (design and communications), Meridian Education (distance education) and law firm Holding Redlich. Lifeline has been trialling the Toolkit for the past year.
For more information about the Toolkit go to www.cavill.com.au